One of my fellow food bloggers roboppy at The Girl Who Ate Everything have visited the much awaited Max Brenner in New York City.

I got the chance to sample quite a bit of the Max Brenner consumer line last year thanks to a shipment from Michal and of course I’ve read up quite a bit on his locations in London and Australia.

About two months ago I noticed a lot of people visiting Candy Blog looking for information about Max Brenner and finding that review so I knew how excited people were about the impending opening.

Go take a look at roboppy’s review with spectacular (as usual) photos!

(If you’re interested in Max Brenner candies and can’t get to NYC, you can order from Chocosphere.)

photo by roboppy

Pesek Zman means “Time Out”, kind of like the tagline for KitKat bars is “Give me a Break”. They are, in fact,  a nice little respite from a busy day and like the KitKat, easy to break off a piece and share (if you must). The shape of the bars and packaging is really cool, too.

The Black bar is dark chocolate with crispy wafers with a chocolate nut paste filling (hazelnuts and cashews). This is a pretty sassy bar. It has the light crisp, the nutty flavor of the nuts and the smooth creamy combination of the cream and the smooth dark chocolate. It’s lot of flavors and textures all at once, but very successful. It’s very sweet, but the hazelnut has a strange cooling sensation on the tongue that keeps it from being cloying and sticky.

The Peanut Butter bar is pretty much the same as the Black bar, only it has milk chocolate instead of dark and instead of hazelnut cream, it has peanut butter. It’s a good thing I’m typing this review, because I wouldn’t be able to talk while eating this bar. The peanut butter is very sticky, as in “sticks to the roof of your mouth.” My solution to this was to turn each piece upside down before I ate it, meaning that the peanut butter layer was on my tongue instead of the top of my mouth. It was much more successful that way, but the peanut butter in this bar is quite overwhelming in its texture and flavor dominance.

I have to say that this is a unique bar. I’ve never seen anything quite like it. It reminded me of the Kliks, in that it’s a toasty cookie rolled up, but this one was far more delicate and had some more complex flavors going for it. The center of the bar is a loose, flattened roll of crisp waffle cookie (like a ice cream sugar cone). Then it’s covered with chocolate that can be sectioned off. When you break the sections, you can see right through the middle of the bar, just like the photo shows. The caramelized wafers are crispy and flavorful and there’s a good hint of hazelnut in the chocolate itself. It’s a very tasty bar with no real equal in any other brand I’ve seen. Of the three bars, it’s the one I finished first. The bar is slightly smaller than the others at only 42 grams instead of 45, but I wasn’t missing a thing.

If I were at an airport or international market and saw these, I’d definitely grab a few of the Reds. Even though the center was delicate, the bar traveled extremely well, making it all the way from Israel and then I carried it around in my “tasting bag” for weeks and it still looked factory fresh when I unwrapped it.

Before CandyBlog came into my life, I was completely unaware of the wonders of flaked and aerated chocolate. How can this be? I’m the kid who seemed to have as much fun blowing bubbles into my chocolate milk as I did drinking it.

It seems that the UK does not have the corner on the market when it comes to bubbly chocolates, I’ve now discovered these from Israel and Japan:

Elite Aerated Bittersweet Chocolate: This is the first semi-sweet bar I’ve tried that’s bubbly. I’m not even sure if Nestle or Cadbury make one anymore. This bar is large, about the size of a 100 gram one, but weighs only 85 grams. The pieces are oddly light in the hand and melt quickly on the tongue. The bubbles are very consistent and I think a little smaller overall than the ones in the Aero bars. Very sweet at first and with a nice sweet smell but perhaps a little too much fake vanilla to it. It’s very buttery on the tongue, though with a little grain towards the end but a nice crisp finish. This bar is 48% cocoa solids.

Lotte Airs: This isn’t a bar at all. Inside the box, after opening the plastic pouch you’ll find a tray with little pieces. (12 in all.) Kind of like the Dars I tried before. The Airs bar is milk chocolate but what’s really different about it is that there’s also hazelnut paste in there. It gives the bar a wonderful nutty aroma that mixes well with the dairy milk taste that might make it a little too sticky otherwise. The bubbles in them are very small, which gives it less of an airy feeling on the tongue, but it still has a good cool sensation. I love that it’s in pieces, which makes it easy to share. Also, the other aerated bars tend to be a little messy when you break off a piece. Lotte is so clever.

See these other reviews: Nestle Aero, Nestle Mint Aero and Cadbury Dairy Milk Bubbly.

Name: Max Brenner Chocolates: Dark Chicao, Waffle & Milk Chocolate Cubes
Brand: Max Brenner
Place Purchased: candy swap (thanks Michal)
Price: unknown
Size: various
Calories per ounce: 135-160
Type: Chocolate/Coconut/Nuts

Here’s a little Hanukkah treat for everyone, some Israeli chocolates! The Max Brenner package says “Creating a New Chocolate Culture” and I’m inclined to hop on board this philosophy. Michal, a candyblog.net reader, sent me these wonderful treats and I’m very impressed by the combination of flavors, textures, the simplicity of ingredients and most of all, the playfulness of the packages and formats.

Dark Chicao: Dark chocolate thins with Ecuadorian cocoa bits. These are rather similar to the Scharffen Berger Cacao Nibs I tried and loved recently. I was a little scared when I took them out of the tin because they looked a little chalky, but we can chalk that up to their trip half way around the planet to get to me. They were a little bruised but tasted phenomenal. Dark, dark chocolate with crunchy nibs. The chocolate is buttery with a strong woodsy essence and a slight dry finish. Because there’s so much cacao in there and not much sugar they don’t get me hyped up the same way a chocolate bar does. At 75% cacao though, they’re probably giving me some sort of theobromine high.

Waffle: Crispy Belgian waffle in milk chocolate praline. I’ve had many bars like this and they’ve usually ended up being too much cookie and not enough chocolate or too waxy or greasy. Here’s a wonderful balance of chocolate, soft flavors and crispy waffle with a hint of hazelnut. The box is fun (the size of a pencil box with a tray/sleeve to pull out and reveal the candies) and the size of the little drops is just right, two bites for me. The Max Brenner milk chocolate is very rich, with 52% cacao, it’s darker than many consumer dark chocolates.

Milk Chocolate Cubes: Michal was good enough to translate the boxes for these. They’re minitruffles I’m guessing, one set is “Milk Chocolate Cubes filled with Hazelnut Praline and Caramelized Pecan Bits” and the other is Milk Chocolate Cubes filled with “Caramel Hazelnut Praline and Roasted coconut” (well, those are not really cubes, more like spheroids). The hazelnut/pecan one is sweet and toasty, like a hit of toffee only in a milk chocolate with just a few flakes of crispy to it. They’re very rich and sticky and should probably be consumed with some strong coffee. (Or the Dark Chicaos!). The coconuts were amazing fun. Instead of soft coconut like you’d find in a Mounds of Bounty bar, this is crispy coconut that adds a bit of crunch and chew to the sweet milk chocolate. The boxes are cool because they’re designed to be a greeting card or favor of sorts. You can write a little message on the back like those Valentines boxes of candy that we used to exchange in junior high.

I’m digging Mr. Brenner’s new chocolate culture. Their packaging is interesting and not overdone. The little mylar packs kept everything fresh and the design on them is really inventive, slightly self-deprecating and sets it apart from a lot of other candy that I’ve seen that positions itself in this part of the upscale market.

Rating - 9 out of 10 (now I just need to find a source in the States)