In that grand shipment of goodies from Mars last month I also got a box of these, Starburst GummiBursts.

They’re a new product hitting the shelves in the US, described as Liquid Filled Gummies. They come in four flavors: Strawberry, Cherry, Orange & Lemon.

The package also boasts that they have Real Fruit Juice! and Great Fruit Taste(r).

I thought the package was a little light at only 1.5 ounces (a package of Skittles or Starburst are over 2 ounces for the same price). But then again, with the light caloric density, that makes a package only 140 calories.

Inside the little medallions are a little larger around than a nickel.

Each gummi has the juicy S on it and beneath that little dome of the letter lurks the burst. Biting into the firm gummi, there is definitely a thick flavored syrup center.

The gummi texture isn’t as rubbery as some, it doesn’t have that bounce.

The liquid is thick and tangy, but pretty much the same as the gummi, but in a different texture. The flavors, well, they’re the same as the Starburst chews.

At first the goo center squicked me out, but I got used to it. But it never really did much for me. They’re a “moister” feeling gummi, but that solves a problem I didn’t really have. The flavors in the package, though consistent with what’s in a regular Starburst Chews package, just don’t seem to do much for me. They’re not quite tangy enough to get my salivary glands going, they’re just plain ordinary. Of course if one of my initials was S, I’d probably be more partial to these.

These were announced by Mars early this year, but I’ve not seen them on store shelves and can’t seem to find them anywhere online.

The package says that they’re gluten free. They do contain gelatin (of indeterminate origin) and are unsuitable for vegans. 

Related Candies

1. Starburst Berries & Creme and Fruit & Creme
2. Starburst
3. Lifesaver Gummies
4. Starburst and Jelly Belly Jelly Beans
5. Haribo Gummi Bears vs Trolli Gummi Bears

Just when I think I’m done, I get pulled back in again! I thought I’d reviewed all the Starburst on the market today when I saw that the Starburst Sour have new flavors.

It’s not like I was that thrilled with the original set of flavors in the Starburst Sour array, so the new ones might be better.

As luck would have it I picked up the new flavors, then saw the original flavors at the 99 Cent Only Store. Before you go thinking that this will be a redux of the LifeSavers, both of these products are fresh.

Original Starburst Sour were manufactured in June of 2006 with an expiration of 8/2007. New Starburst Sour were manufactured in December 2006. (Curious how I know this, check out What Does that Mars Code Mean?)

Here’s the flavor breakout:

Sour Tangerine (was Orange) - I really had to work hard on this one. The wrappers were the exact same shade of orange and the candies were the exact same shade of orange. I had to admit that the new Sour Tangerine was different from the orange. It had a “high note” of orange and tartness that just wasn’t in the original. I can’t say I prefer one over the other, but I’m glad there’s something citrus in there.

Sour Green Apple (was Cherry) - I was pretty surprised that this wasn’t in the original mix. It’s definitely a synthetic sour apple taste, but it’s quite intense and of course sour. It has some nice real apple juice notes to balance it out, especially as the chew goes on.

Sour Strawberry (was Grape) - While I enjoy a sassy tart and crispy apple and even a juicy tangerine, I have a hard time with sour strawberries, as they’re so much better when they’re sweet and ripe. It smelled like strawberry - a cross between summer flowers and cotton candy. The chew though, was a little less pleasant. It was sour but it didn’t match up with the flavor, it was like a blind date that was going horribly, uncomfortably wrong. It made me break out in a sweat twice, not because it was too sour, perhaps because of the red food coloring. I didn’t eat the third one in the mix.

Sour Blue Raspberry (same) - still an insane blue, still an unnatural flavor for food. Tart and a little on the lime side, a little bitter/dry aftertaste that I kind of liked it this time around.

Overall, I prefer the much more rounded flavors of the classic Starburst. I can see these being a nice change of pace and if I were doing more bike riding or running where I wanted a little something to get rid of dry mouth, this might be the stuff because they’re so portable and of course a good variety in every pack.

Some of our wheat sensitive friends will be happy to hear that the new packaging now says that New Flavors Starburst Sour are Gluten Free (please make sure that your package says that if you’re gluten intolerant since the old flavor set does not say that!). 

Sometimes I don’t read the directions. Especially when it comes to things like Ikea furniture and software. On an evening walk a couple of weeks ago with the neighbors and my lovely site programming/design team, we stopped at the 7-11. I scanned the racks for something new and sure enough found the Limited Edition Retro Starburst Fruit Chews. Or so I thought.

I got them home and the next morning went to take their picture. As you can see, that went pretty well. Then I opened the pack only to find that it was the regular flavors with just one of the limited edition array inside. Drat! Not only did I have to buy keep searching, I’d have to buy another package ... and take another photo. Drat!

As luck would have it (I do have plenty) I got an email from a similarly snack-obsessed reader in Colorado who said that they had the large bags at Safeway (called Von’s in my area). So I stopped at Von’s on my way home and lo and behold they serviced all my limited edition needs on sale.

I’ve decided after living with them in a jar on my desk all week that I LOVE the Skittles Carnival flavors. For that same period of time I’ve had the Starburst Retro bag on my desk as well. Granted, they fruit chews are not in a pretty glass jar, but I have to admit the tie-dye look of the package is pretty fun and tasty looking.

The package shows a slice of watermelon, a mango, a lime and some cherries. Not really a good sign for me. The concept of retro confuses me as well. From the package design I was expecting something from the sixties and seventies; perhaps the original Starbust flavors (which would be lame as originally the Cherry chew was Lime).

Or maybe retro is just anything that used to be a fad and is no longer popular.

As a mix I wasn’t that fond of these. Lime was nice, well, they were all nice, but I never felt like picking out a particular flavor and preferred to eat the Skittles all week. What I really want is a good Citrus Mix. Grapefruit ... why haven’t they done grapefruit? They could put in a tangy tangerine, zesty lemon, biting grapefruit and a key lime. 

I’ve never been to Baja. I hear that the experience in the lagoons where the Grey Whales nurse their calves is amazing. I also hear they make great fish tacos there. But I also hear they eat these. It still hasn’t been enough to get me to drive that 200 miles south.

The Starburst Baja California commericals make it seem to be a paradise.

It might well be.

I admit that I’m always enchanted with candy that’s named for a place.

Limon - this was strange. It started with the distinct flavor of bubble gum. I can’t explain it. Then it got very tart with a pleasant lemon-lime flavor and a slight hint of key lime.

Strawberry Watermelon - yes, this tasted just like you’d think a strawberry and watermelon Starburst should.

Baja Dragon Fruit - as a blue flavor, I was a little put off, I can’t quite put my finger on the flavor. It reminded me of mango and a little bit of plum.

Aztec Punch - the first time I tried this I thought I got my mixes mixed and it was a cherry one. So I dug out another one and the same thing happened. It tastes like cherry. Maybe that’s what the Aztecs put in their punch.

I often shun Tropical flavored stuff because it all ends up being passion fruit, papaya and guava, which I think are good fresh fruits but not really flavors I’m keen on.

But this array in Starburst Tropical of flavors sounded pretty good.

Mango Melon - I don’t know. It was kind of melon, kind of mango, but not the best aspects of either of those flavors. Not tangy enough, not zesty enough.

Strawberry Banana - I don’t consider strawberries a tropical fruit. If something is indigenous to England, it’s not tropical. This was bad. I wanted to like it, as I love real strawberry and banana things, but the banana was just ooky, a little too fake and a little too much like a scented candle.

Royal Berry Punch - another punch flavor. It’s like they thought that there weren’t enough specific tropical fruit flavors so they had to do these punchy things. This is nice though, a little note of coconut with some melon and citrus and maybe kiwi.

Pina Colada - very coconutty and with a good tingly blast of pineapple. It doesn’t have that buttery flavor that coconut stuff often does, but the fully-rounded notes of the pineapple are great.

If I were to create a Tropical Fruit mix, I’d keep it simple and pick from these: Pineapple, Mango, Lychee, Passion Fruit & Banana. The ultimate mix from these two packs would consist of: Limon, Pina Colada and Royal Berry Punch. No, I can’t even manage to pick a fourth. They’re all okay, but I prefer the original mix best (because of its high citrus content). 

Let me just start by saying that Starburst has some of the oddest commercials. Not “Freshmaker” odd, really really odd on purpose. The older Starburst commercials were rather traditional - selling Starburst on its description and merits. It’s fruity! It’s a chew! There’s real fruit juice in there! Now they focus on the experience and the kind of hip person (or tragically unhip) eats them.

I don’t read much into commercials. I eat Take 5 bars even though they had a wretched ad campaign last year that definitely wasn’t speaking to me.

Starburst started expanding its flavors many years ago and now has a rather large family. Today I’ll tackle the “Cremes.”

Starburst Berries & Creme - as with all the Starburst packages, this contains four flavors. While many companies are going with “smoothie” flavors (Skittles & Necco Wafers) for some reason Starburst decided we needed creme flavors in our Starburst.

Strawberries & Creme - reminds me of strawberry yoplait.
Raspberries & Creme - I’m not sure what this is, it doesn’t really taste like raspberry but it was nice
Blueberries & Creme - this tasted like blue scented magic markers ... I feel like I’m in third grade!
Mixed Berries & Creme - reminds me of yoplait. It tastes like mixed berries that are a little tart and a little creamy.

On the whole the new flavors actually tasted new to me. The strawberries and creme didn’t taste like a regular strawberry, so kudos for originality. But I like the clean taste of the original fruits.

I was kind of confused when I was buying my array of Starbursts for this series. I didn’t understand the difference between Fruit & Creme and Berries and Creme. Turns out there’s only a fifty percent diffference. Two of the flavors are the same, I’m guessing they’re what Starburst thinks are the two best flavors, or perhaps the ones that make the colors of the package look good.

I don’t know if Berries & Creme and Fruit & Creme are meant to exist side-by-side, perhaps they’re battling it out right now for your affection and only one will remain on the regular Starburst repertoire.

Starburst Fruit & Creme - I’ve got to say that if nothing else the colors of the wrappers are enchanting. I’m always pleased when there isn’t a blue in the package though. Something weird about blue food.

Strawberries & Creme - yup, still strawberry yogurt.
Orange & Creme - chewy creamsicles. The dairy taste is just odd.
Peaches & Creme - oh dear, I don’t know what this is, it’s all the bad things about peaches ... basically peach fuzz. Why not make candy that tastes like banana peels while they’re at it? (Okay, orange peel is a great flavor ... I was just feeling snarky.)
Mixed Berries & Creme - that’s definitely some berry yogurt or maybe a frozen yogurt pushup.

For your reference and multimedia enjoyment: Berries & Creme, Beluga Barf, Fruit & Creme, Baja California then compare those to this
1982 Commercial. 

Starbursts were one of those candies that simply appeared from nowhere and filled an aching void in my being that I never knew existed. They were chews, like Now & Laters, only they were actually chewy.

I didn’t know that they were road tested in Europe as Opal Fruits since 1960. They were introduced in the US in 1976, just as I was getting a regular allowance and permission to walk down to the convenience store with my sister. Though vaguely similar in format to Now & Laters, the soft chew and salivary-gland tingling tartness set them apart.

Starbursts are great for kids, I can say this authoritatively because that’s what I thought when I was one. They’re individually wrapped, have an array of flavors and the long narrow package looks like it has a lot of candy in it. It promotes sharing and portion control. And they’re brightly colored. The bright wax wrappers can also be folded into chains. (I never went this far though.)

The original flavors were orange, lemon, lime and strawberry but at some point lime was out and cherry was in. I wasn’t that fond of lime, but my dislike for cherry is well-known. The packages contain 12 chews.

Orange - super tangy and then mellows into a pleasant zesty chew.
Lemon - always reminds me of those little cups of Italian ice we’d eat in the summer. Sour and juicy and then sweet and chewy.
Strawberry - tart and sweet, it really doesn’t taste much like real strawberries, but it’s one of the few “red” candies that I actually enjoy.
Cherry - a pretty cherry tasting cherry chew, sharp and with that woodsy cherry flavor in there. I always got points with my friends because this would be the first Starburst I would offer out.

As I was preparing this review and photographing the candies I was surprised that there were three of each flavor. I could have sworn that they were random and sometimes I was getting far too many cherries.

Starburst actually have real fruit juice in them as well as 50% of your RDA of Vitamin C. They also (in the States) have gelatin in them, so they’re not suitable for vegetarians and not certified Kosher. I’ve heard that the European versions of Starburst don’t have gelatin, so I’m curious if the texture is any different.

Other Starburst varieties:
Starburst Sours
Starburst Icy Bursts (Limited Edition)
Starburst Fruit & Creme
Starburst Berries & Creme
Starburst Tropical
Starburst Baja California
Starburst Retro (I haven’t found these yet)

Other Starburst products: Starburst Jelly Beans and Starburst Chew Pops

At first I was irritated when I saw this new flavor set from Starburst. What the heck would Icy Bursts be? I thought that they’d have some sort of cooling sugar alcohol like Xylitol that’s all the rage these days, but instead it’s just the addition of mint to each of the flavors.

Once I figured that out, it reminded me of the not-so-great Bear Bubble Gum that had that awful menthol in it. But then I settle down and stopped trying to draw negative connections. 

Part of what changed my mind was that I’ve been going to a new Gelato joint (well, I’ve been there twice) and sampled quite a few of their sorbet flavors. The ones that I’ve liked best were Limoncello & Basil, Strawberry & Licorice and Pineapple & Cardamom ... you can see where I’m going with this, right? Fruit and herbs are a great combo!

What’s even better about the addition of mint is that I don’t have that awkward chemical aftertaste when I’m done. I’m left with a minty feeling, not a strange green apple burp taste in my mouth.

Strawbrrrrry - yes, that word has six Rs in it, and five of them are in a row. I can actually pronounce that, as I can trill my uvula, so if you ever run into me in person, ask me to say it out loud. This one looks and smells like a regular strawberry Starburst and it isn’t until very late in the chew that the mint comes out. It didn’t rock my world, nor feel like a burst of anything, but I liked it.

Kiwi Snowberry - creamier than the others, kind of like kiwi/strawberry, but who knows. The wrapper was green but the candy itself was mauve. Of all of them, the mint was the least welcome.

Blue Raspberry Freeze - a rather pleasant surprise, the raspberry had some nice floral notes to it, a good tart burst and then the minty overtones. It ended up being my favorite of the set, which is odd because I never would have thought that raspberry should go with mint.

Polar Citrus - it’s an orangy/lemony citrus with a little bit of a creaminess to it and a much more subdued minty undertone. It didn’t really have anything “blasty” to it.

The thing that I’ve always liked about Starbursts is their way of tickling my salivary glands and making them tingle. These don’t do that. They’re mild and pleasant and don’t really deserve the word BURST in their name twice. That said, they’re nice enough and if they were in a bowl on my desk mixed with regular Starbursts, I’d eat them after the others were gone. These are a limited edition product.

Did you know that Starbursts have 50% of your recommended daily value of Vitamin C? That was their unique selling proposition when they were introduced in the 60’s. 

The traditional icon for Easter candy has always been Jelly Beans. I’m not sure when they were invented, but they’re a great candy because they are their own wrapper. You can hold them in your hand and unless you’re exceptionally sweaty, they don’t melt. Back in the day jelly beans were like gumdrops and came in spice flavors. Sometime late in the last century this changed and spice beans fell out of favor and now just about all jelly beans are fruit flavored.

The Starburst Jelly Beans are really fruity flavored jelly beans. A little smaller than the old fashioned spice ones but not as small as a Jelly Belly. They come in Cherry, Strawberry, Green Apple, Orange, Lemon and Grape. Like Jelly Belly, the Starburst beans use both a flavored center and flavored shell to maximize the taste. The Starburst beans are zesty and fruity, with a nice ring of tart. The shell, though a little grainy at first when you chew it, dissolves nicely. The whole candy dissolves very well instead of sticking like the Jelly Belly tend to do. (Note: Starburst Jelly Beans are made in Mexico.)

Here’s the array to match up the flavors of (Jelly Belly) and Starbursts for my taste test. From top left to lower right it goes: (Green Apple) Green Apple, (Blueberry) Grape, (Orange) Orange, (Strawberry Daquiri) Strawberry, (Lemon) Lemon, (Very Cherry) Cherry.

I’ve already said lots about the Jelly Belly. I think they’re fantastic jelly beans. I don’t really care for the flavor mix boxes, I prefer to pick out my own jelly bean flavors. I usually go with a citrus mix of the various lemons, orange, tangerine and grapefruit and maybe a little pina colada.

What I prefer about the Starburst is that there’s just fewer flavors, and the colors are pretty easy to distinguish so there are no surprises. I found the cherry flavor okay and if I had to drop a flavor, it’d be the grape.

When I was at the store it was obvious that there’s been an explosion of jelly bean brands. Everyone is making them now. You can get Lifesaver branded ones, Ferrara Pan, SweeTarts, Starburst has several other flavor mixes ... I could go on and on. If you’re looking for value, well, the Starburst are FAR less expensive and with Easter candy half the fun is the insane quantity. Really, you can’t go wrong with jelly beans. What I always liked about jelly beans is that they were a candy you could leave out, unwrapped, in a bowl or in the grass of your Easter basket and as long as they didn’t get wet, they seemed to stay fresh forever. Well, I’ve never tested forever ... a jelly bean never lasted long in my house.

If you’ve tried these or one of the other brands of jelly beans, like SweeTarts or Lifesavers, what did you think?