HiCHEW are strange little candies from Japan made by Morinaga. They’re vibrantly flavored chews with a latexy texture.

HiCHEW have become popular around the world since their introduction in 1975, they’re produced in several countries, including a new factory in the United States. Morinaga introduced HiCHEW Sours earlier this year. I had a hard time finding them in stores, though plenty of the shops near me carry the regular mixes (tropical, fruits and all strawberry) including Target and 7-11. Eventually I tracked them down in Little Tokyo at a store called Daiso, which is kind of like a dollar store, except most things are a dollar fifty.

Currently HiCHEW Sours come in the format of individually sealed pieces in bags (not wrapped bars). The packages include random ratios of Lemon, Grapefruit and Lime. (I assume they’re random because I bought two bags and got far more lime in one bag than another.)

Usually when I get a flavor mix, I find that I don’t like a fair fraction of the flavors. There are only three in this mix, but they’re all citrus flavors, so that’s an exceptionally promising start. It’s also refreshing to see the flavor lime being introduced in this day and age when apple is so usually favored.

I’ll start with the star: Grapefruit. This citrus flavor is no stranger to Japanese candies, as it appears quite commonly in candies. These are packaged in pink, and like the regular HiCHEW these are two colors. This is inverted though for the sours. The outside is colored and the inside is white. The immediate scent is zesty and the flavor is both tangy and bitter. The texture of the Grapefruit starts our similar to the traditional HiCHEW, rather smooth. But it quickly becomes grainy though still very chewy with a flavor that lasts until it dissolves.

Lemon smells exactly like Country Time Lemonade. It’s slightly tinny, quite tart and less zesty than I would prefer.

The Lime is a rather strange green, light and minty looking. The flavor itself is a weird throwback. It tastes like the seventies to me, though I can’t put my finger on why. The limeade flavor is similar to the Lemon, but there’s more zest to it, though not the same type of bitterness that the Grapefruit had.

I enjoyed all three flavors and really didn’t care by the time I got to the second bag what flavor I picked out. They were all tart enough to get my taste buds tingly, but not so acidic to blister my tongue after eating ten or so.

It might be my imagination, but I feel like the chew doesn’t last as long for the sours. It could be that the sourness makes more saliva, so they dissolve quicker. But one of the great features of HiCHEW is that it’s almost like gum, the bouncy, latexy chew lasts a long time and the flavor never declines. These hold their flavor to the very end, but the texture is just not the same. Not a bad thing, just not the same thing.

Related Candies

1. Skittles replace Lime with Green Apple
2. Morinaga HiCHEW Fanta: Grape & Orange plus Cola
3. HiCHEW Japan vs HiCHEW Taiwan
4. Dots Sour Slices - Pink Grapefruit
5. Festival HiCHEW: Candied Apple & Cotton Candy
6. HiCHEW Yuzu & Valencia
7. HiCHEW Grapefruit
8. Pink Grapefruit Mentos

Morinaga’s has created a morsel version of their popular HiCHEW candies. They’re called HiCHEW Mini and feature four flavors to the cute little 1.4 ounce box.

There are four flavors: pineapple, green apple, grape and strawberry. The box is a great design, it’s overwrapped with cellophane to keep the contents fresh, once opened there’s a little perforated tab that opens a dispenser to get one candy at a time. The pieces are chunky, a little larger than Skittles, and kind of drum shaped.

The green apple is like most of the apple candies from Japan. It’s more about the flavor of apple juice than the artificial thing typified by Jolly Ranchers in the United States. These are sweet and tangy, the chew lasts a long time and doesn’t descend into a grainy mess.

The pineapple is the star, partly because there are no regularly found pineapple Skittles. It’s immediately floral and tangy with that deep honey note. It’s quite intense.

The candy shell, though, is lacking something. There’s no crunch, there’s no boost of texture from the shell. Instead the shell becomes tacky and kind of waxy, like it’s just shellac (though it is a little tangy and does seem to have the same flavor as the chew).

The grape is lovely and reminiscent of concord grapes. It has those skin flavors of a concord grape and the green fruity note of the juice.

The strawberry was the least impressive of the set. It’s not floral or jammy, just kind of tangy but lacking any different levels.

I wanted to love these. I wanted them to be everything that Skittles aren’t: naturally flavored, more intense chew with great packaging. Instead they’re expensive and leave a weird waxy residue in my molars. I still might buy them again if I see them in another flavor assortment. I like the assortment notion, as most HiCHEW are single flavor packages (unless you get the bagged candies) and the fact that there’s less packaging overall.

Note: I ordered these from JBox.com (or JList.com, as they’re also known) and found the experience to be unsatisfactory in enough different ways (payment is taken immediately even if the items aren’t shipped for a month, lack of communication via email and their twitter account, slow & conflicting information and unilateral cancellation of one of the items I’d ordered) that I do not plan on shopping with them again.

Related Candies

1. Airheads Bites
2. Starburst Minis (Original)
3. Skittles replace Lime with Green Apple
4. Morinaga HiCHEW Fanta: Grape & Orange plus Cola
5. HiCHEW Japan vs HiCHEW Taiwan
6. HiCHEW World Fruit: Dragonfruit, CamuCamu, Durian & White Peach
7. Festival HiCHEW: Candied Apple & Cotton Candy

One of the earliest international candy obsessions I developed because of Candy Blog was HiCHEW. They’re made by Morinaga in Japan and come in a wide variety of fruity flavors. The packages are flat, contain only one flavor and feature individually wrapped pieces that are easy to share.

They’ve been popular in Japan for since 1975 (and existed in different formats for at least 40 years before that). Lately they’ve become more widely available in the United States and Canada, starting with large metropolitan areas with large Japanese populations. Now they’re pretty commonplace here in Los Angeles, I can get them at 7-11 or Target and the packaging has been Americanized with English wrapper and full nutrition facts.

The American ones are made in Taiwan and feature slightly smaller packages at 1.76 ounces and sporting a price of about $1.00. The flavor set is rather ordinary with strawberry, orange, green apple, mango, lemon and melon (and sometimes banana) available. The Japanese also come in similar flavors with seasonal or limited edition varieties coming out all the time.

I decided to pick up a package of each and really put them to the test.

Major differences:
Size: Japanese is 2.01 ounces - Taiwanese is 1.76 ounces
Pieces: Japanese have 12 pieces in a package - Taiwanese have 10 pieces
Inner Wrapper: Japanese have foil wrapper with Morinaga logo - Taiwanese have blank waxed paper wrapper
Ingredients: Japanese have all natural colors, artificial flavoring and use Agar-Agar as a jelling agent - Taiwanese use natural coloring (carmine), natural flavors and gelatin as a jelling agent.

The Taiwanese version is more intensely pink in the center. The chew is stiff at first, but still smooth. It’s slightly tangy and has a good strawberry flavor that errs more on the tart side than the floral sweetness though it does get a little jammy towards the end with cooked strawberry notes. The chew lasts a long time and never gets grainy.

The Japanese version is a little softer and chewier. The flavor is also a well rounded berry with good sweet and sour notes, a little hint of floral and a creamy component (which might be attributed to a splash of yogurt in there). Instead of strawberry jam it was more like a strawberry smoothie.

Given a choice, I would pick up the Japanese version. Yes, I like to be able read my packages, but I also like my flavors bold and as authentic as they were originally conceived. I feel like the Taiwanese HiCHEW is like the Turkish Haribo Gummi Bear, not as good as those made in their homeland. However, I love the fact that this candy is able to get a wider audience. It’s a good introduction and perhaps die hard fans will work towards getting the real thing released in North America.

Related Candies

1. HiCHEW World Fruit: Dragonfruit, CamuCamu, Durian & White Peach
2. Festival HiCHEW: Candied Apple & Cotton Candy
3. HiCHEW Aloe Yogurt
4. HiCHEW Yuzu & Valencia
5. HiCHEW Assortment
6. HiCHEW Grapefruit

This summer Morinaga came out with a limited edition line of World Fruit flavors of HiCHEW. I tried to collect all of them. Shown here is the Blood Orange I reviewed over the summer.

HiCHEW, originally from Japan but now sold all over Asia and now in North America, are a soft chew made from sugar, glucose syrup, palm oil and gelatin. They’re rather like Starburst, but with a much smoother chew and a bouncy texture. It’s kind of like soft bubble gum that you can swallow. The flavors are usually very faithful to the real fruits.

I’m not usually fond of peach flavored candies. I like peaches but peach candy often ends up tasting either too much like the skin or like a bland version of the flesh but rarely an authentic combination of the two.

White Peach HiCHEW are extraordinary. They’re sweet, a little tangy and have that strange peach skin flavor which is some kind of cross between popsicle stick, rosemary sprig and Christmas tree. Though some folks say that the outside and inside have different flavor intensities, as far as I can tell it’s all the same.

Rating: 8 out of 10

When I ordered this I’d never had a real dragonfruit before. I didn’t know what they were and thought they were far too exotic to find at my local farmers market. Well, that turned out to be untrue. I did find dragonfruit at the Los Angeles Farmers Market and though it was expensive ($3.99 for one, which was about the size of a large pear) I bought it to try. What I found out is that a dragonfruit is just a prickly pear fruit (something I have in the back yard). The one I got was rather bland. It tasted like a cross between Kiwi (lightly tangy with a crunch of seeds), Fig (a fresh and clean flavor) and Musk Melon (sweet with a touch of honey) but not nearly as good as any of those on their own. Not worth the bucks.

The Dragonfruit HiCHEW package looked a bit more exotic than my real dragonfruit. The flesh of mine was white with little black seeds, the one on the wrapper had magenta flesh. Inside the foil the pieces are an intense pink with little black flecks, which I assumed would emulate the seeds. The flavor is fruity, like fruit punch, cantaloupe, peach and strawberry. It’s a little tart, but not nearly as intense as the peach from above or citrus flavor HiCHEW I usually prefer.

Though I enjoyed it, the flavor wasn’t as distinct and innovative as I’d hoped. (I guess part of me is hoping there’s a fruit out there that I’ve never tasted that will blow my mind.) The seed bits provided only a tiny bit of texture, like those in kiwi usually do. Certainly tasty enough to keep eating them, but not something I’m going to put on my list to seek out.

Rating: 6 out of 10

CamuCamu HiCHEW was a complete mystery to me. One of the things that is so compelling about tasting candies from around the world is that it exposes me to fruits, spices and flavors that I would probably never encounter otherwise. Camu camu is a bush native to the Amazon River basin and the berries (the size of grapes) don’t travel well, so the chance that I’ll run across them in the grocery story is pretty slim. They are available as frozen pulp or juice. Most of the information I could find about camu camu makes it look like it’s the next superfruit, another acai. (It can cure herpes! Detoxifies the liver, improves mood balance and promotes healthy brains.)

The pieces were white on the outside with pink from the inside kind of peeking through the not-quite-opaqueness. It’s immediately tangy: really really tart and smooth. It made my mouth water and gave me that tingle in the corners of my jaw. The flavor is a bit like cranberries, sour grapes and apples. I enjoyed it quite a bit, not really because of the flavor but because of the nicely rounded sourness that wasn’t a screaming acidity.

Rating: 7 out of 10

The final on the list is Durian HiCHEW. For those of you who don’t know what durian is, well, as far as I’m concerned you’re not missing anything. (You can read more about durian here.)

My personal experience with durian candies is limited. I’ve had a few hard candies that I mentioned here and some durian taffy another friend gave me that I couldn’t even bring myself because it smelled so bad. Neither of those, combined with what I’ve read about it, has compelled me to seek out the real thing.  (They’re available frozen whole at several local markets in Los Angeles and seasonally in Chinatown.)

Oh sure, this HiCHEW looked benign, even smelled a little like vanilla. It was all white, no different colored center. Biting into it, it was a little tangy like a yogurt chew. But then the real durian flavor. It’s a mix of strawberry and mirepoix. The onion notes weren’t completely revolting, it was like eating ice cream that had been stored in a smelly freezer ... just off and not something that you’d think flavor-ologists would slave over and present to their bosses as something that should be placed in production.

If you’re durian-curious, I think candy is a great way to expose yourself to it and maybe even check it off of that omnivore list you have. As far as I’m concerned this was the best durian candy I’ve ever had.

Rating: 4 out of 10

HiCHEW use all natural colors, but I don’t think the flavors are all natural. They contain gelatin so are unsuitable for vegetarians and those who are looking for a Kosher/Halal chew.

Related Candies

1. Festival HiCHEW: Candied Apple & Cotton Candy
2. Short & Sweet: Tropical Flavors
3. HiCHEW Aloe Yogurt
4. Kasugai Pineapple Gummy
5. HiCHEW Yuzu & Valencia
6. HiCHEW Grapefruit

I’ve been on a HiCHEW spree lately. Partly because Morinaga went on a binge and released about a dozen flavors. Besides their traditional array of 6 or 7 standard flavors they have another half a dozen single flavor packs out.

HiCHEW is one of those rare Japanese candies that’s being distributed around the world. Here in Los Angeles, I can get Lemon, Mango, Strawberry or Green Apple HiCHEWs at just about any 7-11 or Cost Plus World Market. But the limited edition flavors, the seasonal and the specialty assortments are a little harder to come by and require either an order directly from Japan (I’ve been using JBox and Asian Food Grocer) or a visit to Little Tokyo to Marukai Market, Mitsuwa Marketplace or Nijiya Market.

Today I have the two from the Summer Festival (Matsuri) line: Candied Apple & Cotton Candy. (I don’t know if there were more than these two ... maybe a Kettle Corn or Deep Fried Butter version escaped my view.)

The packages are compact, they have only 7 pieces in them instead of the longer packs that have 10. Even without knowing Japanese the packages are bold and easy to understand. There’s a little picture of a man selling candied apples with some stylized fireworks above him. Then of course the big candied apple (which seems to be dipped upside down to the way I’ve always had them, the stem is a the top, not where the stick enters the apple).

On the side of the package is the little diagram of what the candy looks like. A pink outside and white core with little flecks of what I’m guessing are the candied coating bits.

It smells softly sweet, a little like milk tea. Biting into it there’s an immediate apple juice flavor then a background of sweet sugar.

The little flecks are sparkly crunches of sugar. I couldn’t quite get an actual flavor from them. It becomes quite juicy. The texture is quite smooth except for the crunches.

I don’t think I’ve had a candied apple in over 15 years, so I can’t say for sure that this is an authentic representation contained within a 1 inch by 1/2 inch block. But it was still fun.

Rating: 7 out of 10

Cotton Candy HiCHEW smells simply like sweet. Pretty much the same as the Candied Apple.

It’s sweet, but not sticky sweet or cloying. It’s simply fresh. Not quite vanilla, which can be a little boozy and not quite a toasted sugar flavor either. It’s creamy without being milky. It’s clean without being flavorless. It’s a mystery wrapped in foil and stuffed with little crunchy bits.

The combination of the texture of the HiCHEW which is a taffy/gummi product that’s at once bouncy and smooth and the little cotton candy grainy bits is odd. Really nicely done cotton candy always has these little bits of grain where either the sugar didn’t melt & reform properly or moisture has caused it to recombine into a hard candy bit. Yes, it’s grainy, but the grains give way to soft sugar flavors.

It’s like cotton candy in all the right ways. And it leaves out the sticky paper cone.

It’s just so hard to describe that all I can say is that after I took the photos of the first pack I got from JBox, I made sure to pick up two more packs when I saw them in Little Tokyo.

It’s difficult to say but this is the best colorless and flavorless candy I’ve ever had. How do the Japanese do it? (I’m also still obsessed with the Juntsuyu I wrote about several years ago and add it to my order at JBoxevery time.)

Rating: 10 out of 10

Related Candies

1. HiCHEW Aloe Yogurt
2. HiCHEW Yuzu & Valencia
3. Skittles Carnival Flavors
4. HiCHEW Assortment
5. Hard Candy: Juntsuyu

Morinaga has created a huge array of flavors of their popular Japanese HiCHEW candies. Most of their standard flavors can be found easily in the United States and Canada. I’ve spotted them in convenience stores, Target, Cost Plus World Market and of course specialty grocers.  The most recent one I picked up was Aloe Yogurt on a trip to Little Tokyo.

Depending on where I pick up my Japanese candy, sometimes the label has a translation on it (a sticker applied by the importer). In this case it went like this:

Morinaga HiCHEW Aroe Yogurt. Ingredients: corn syrup, sugar, palm oil, dried aloe, gelatin, concentrated yogurt, milk sauce, citric acid, soybean lecithin, artificial flavor.

As an American, I have very little experience with aloe as a flavor. I’ve had prickly pear but eating aloe isn’t really something I’ve considered. It’s for soothing sunburn. While I’ve seen aloe vera juice at health food stores, I’ve certainly never seen Aloe Yogurt.

Most HiCHEW have a white chew outside and a lightly colored chew in the center. In this case it was all the same color, or so subtle I couldn’t tell.

The chew is smooth and latexy - a little bouncy and not the least bit sticky. It’s kind of like chewing gum except that it slowly dissolves. It’s a bit creamier than some of the straight fruit flavors. I credit the milk sauce for that.

The flavor is mild, a little citrusy and tangy, it reminds me more of Ramune (lemon soda) than yogurt or aloe. It’s fresh but that fresh taste also reminds me of bathroom cleaner - it’s a little too much like it’s covering something up than actually cleaning anything.

Overall, not my favorite HiCHEW. I think I’ll stick to the fruit flavors. I enjoy real yogurt, but I’m finding that I’m not that keen on yogurt inspired candy. (Including those “yogurt covered dried fruit” things from the bulk bins at health food stores.) But your mileage may vary.

Related Candies

1. Strawberry Yoghurt Mentos
2. Meiji Gummy Choco
3. Welch’s Fruit ‘n Yogurt Snacks
4. Katjes Tropical Gummis & Yogurt Gums
5. HiCHEW Assortment
6. Ritter Sport Assortment

Here I was lamenting that Starburst wasn’t making the flavors I wanted when there are companies out there that make exactly what I like: strong citrus flavored chews. A couple of weeks ago I ordered from JBox. Even though my local Japanese markets in Little Tokyo stock a huge variety of candies, they always seem to miss the fringy things.

The first item I wanted to try was Valencia Orange HiCHEW.

The candy is fresh and has that inimitable bounce that HiCHEWs always deliver. The orange flavor is well rounded, sweet and a little tangy with a good juicy zest bite to it. It’s not quite tangy enough for me, though it gets tangier and more latexy as the chew goes on.

Rating: 8 out of 10

The one that really got me off my duff to place an order was Yuzu HiCHEW. I didn’t even know what that was, but it had a sliced yellow fruit on the front.

Yuzu is an Asian citrus that most of us know from Ponzu sauce. It’s kind of like grapefruit with a little lime and a little tangerine thrown in. Technically I guess the fruit is a hybrid of the Papeda Lemon and the Mandarin Orange. It’s an exceptionally hardy citrus that can tolerate frost and freezing temperatures, though not particularly attractive, it’s treasured for its peel.

The lemon notes come out loud and clear early on, then the mellow tangerine juice kicks in and at the end of the chew a really enticing grapefruit zest come out and ends with a slight bitterness. I bought two packs of both of these and as I write this, the Yuzu has three pieces left.

Rating: 9 out of 10

JBox sells them for $1.40 (plus shipping) which is a bit more than the dollar or so that I pay at the local markets. But if you don’t have a local market, that hardly matters. Full disclosure: JBox gave me a gift certificate so that I could try more of the stuff in their inventory, I’ve ordered from them before and like their selection. Even though everything was shipped slowboat, it arrived in great condition. They don’t always have all items in stock, but they just launched a new feature where you can get an RSS feed for all new items or just create a search for the items you’re waiting to be in stock. (A very dangerous feature ... the Pineapple Mentos are in!)

Other HiCHEW reviews: Strawberry, Grapefruit & Mixed Fruits

More HiCHEW! This assortment was courtesy of a friend traveling in Japan though I’ve seen similar assortments at the Japanese grocers in Los Angeles. Since the label was all in Japanese (because it wasn’t imported), some of this stuff may be made up or perhaps pictures really are the universal language.

Grape is rather like the Grape Mentos I had late last year, it tastes more like concord grapes (most especially the skins of concord grapes). It grows more intense and complex as the chew goes along and it made me wish that there were more of them in the assortment.

It also makes me wish that we had a truer “grape” flavor in the States.

Litchi is odd. It’s a cross between a honeydew melon and a citrus aromatherapy candle. It’s fragrant and flowery and a little soapy but it also has a nice tangy quality with a bit of musk to it. It also tastes kind of creamy towards the end, like a yogurt.

I’ve decided I’m not a big fan of lichis. Maybe I’ve nust never had them prepared properly, but like macadamias, they’re not bad, just not for me.

Strawberry is sweet and tangy that begins with a strong natural flavor that makes me wonder if there’s a little stem in there somewhere. Later in the chew it starts to taste a little artificial, but still sweet and floral.

It’s less tart than a Starburst, and has a longer chew that doesn’t break down into a little grainy blob.

Apple is immediately tangy and tastes of apple juice. It’s not as complex as the others, but still soft and bouncy with a good flavor to the very end.

Like the Grape, it has a slight essence of the apple peel in it.

I kept half of them and put the other half in the family stockings ... I haven’t heard anything back from the family one way or another about them.

Here are my other HiCHEW reviews: Grapefruit (fantastic) and Strawberry (Doh, I didn’t realize I’d had them before. I wonder what I said.) There are lots of other flavors and one of these days I’m going to try the other citrus flavors because I’m pretty sure they’ll go over well.

Related Candies

1. HiCHEW Aloe Yogurt
2. Japanese Black Sugar & Tropical Chews
3. HiCHEW Yuzu & Valencia
4. HiCHEW Grapefruit
5. Strawberry HiCHEW