Some I liked and some I didn’t. I took issue with the use of palm oil instead of real cocoa butter, the fact that they were three times the price of a regular candy bar, and the taste profile was overall too sweet. The review results ranged from 4 out of 10 to 6 out of 10.

I reviewed them at the request of a reader. I like to make sure I have something to offer all my readers - especially those with special dietary restrictions. The posts didn’t get much traffic or comments, no biggie.

On Friday, February 26th. someone identified as “susan” left a comment on the review of the Jokerz Bar (a vegan version of a Snickers):

success! thousands of VEGANS and NON VEGANS love the bars…your attachment to all things murder (fur, meat, milk) renders your opinion of any vegan product as useless.  i think our vegan community will agree with me when i say “you suck”.

Comment by susan on 2/26/10 at 12:38 pm

The email address associated with the comment (visible only to me as the blog owner) was from the domain of the candy maker itself. My commenting policy clearly states that sock puppets are not tolerated and will be outed. As I was responding to that comment, susan left similar comments on all the reviews.

how cool! a carnivore who hates everything vegan reviewing our bars. so glad you find them distasteful…we’ll chalk that up to a win. by the by, dark chocolate makes us yawn which is why we went with rice (not mucus milk) chocolate.

Comment by susan on 2/26/10 at 12:55 pm

(link to Buccaneer review.)

how long did it take you to let the candy bars melt, get mashed and mangled, before taking the pix?  by the way…..dark chocolate is as boring as your blog.

Comment by susan on 2/26/10 at 1:16 pm

(link to Twilight review.)

wow! you got both your friends to write comments on your blog. congrats! if you were vegan (or intelligent) you might count, but….meh.

Comment by susan on 2/26/10 at 1:04 pm

(Link to Mahalo review.)

I didn’t want to assume that it was a sock puppet, since a commenter can leave any address, there’s no verification process. First, I tried to respond to the email address to verify that she was a representative of the company - what I learned while waiting for a response was that she had also twittered from the official account of the company:

GoMaxGoFoods: @candyblog your reviews are laughable. you hate all things ‘fake’ like mock meat,fur,etc…so does ur review of r bars count? nah. #vegan (permalink)

I considered that verification that this was a true representative and published my response calling her out in my comments area of the site. I responded there with a Tweet to my followers pointing to her Tweet to me:

candyblog: Oh dear, I’ve upset a candy maker. http://twitter.com/GoMaxGoFoods/status/9696262956 (permalink)

Within that time she posted two more times on Twitter, this time not replies but original tweets with links to my reviews:

GoMaxGoFoods: go max go haters! read this & have ur say (p.s. they ain’t vegan) http://www.candyblog.net/blog/category/gomaxgo/ #vegan #dairy free (permalink)

GoMaxGoFoods: anti vegan “wheys” in on go max go: http://www.candyblog.net/blog/category/gomaxgo/ #vegan #vegetarian #dairy free (permalink)

It’s not the first time I’ve had a sock puppet on the blog. Heck, it’s not even the 10th time. I’ve had candy makers themselves comment on my posts as well - on both the raves and the pans. (I don’t consider giving a candy a 6 out of 10 a pan, I consider it a good candy, just not one I personally plan to keep buying but likely to be someone’s favorite.) But this was definitely a first for me where the company tried to rally support for the their product after a perceived bad review. (Candy Blog has been around longer than Twitter or the use of Facebook by companies.) The comments that followed, some apparently arriving via her tweet link, were clear, cogent and both positive about the product itself and negative. Some were from regular readers of my blog, some were not people who had commented before.

As if the comments and the initial posts on Twitter weren’t bad enough, the train wreck continued as she engaged the Candy Blog followers. 

You can reread the whole thing here as a screengrab of the Twitter conversations.

My followers started checking out what @GoMaxGoFoods was saying and replied. @GoMaxGoFoods started replying to them, often insulting them and ranting about how someone who doesn’t like fake fur or fake meat shouldn’t be reviewing vegan candy.

Choice comments:

the_real_k10: @candyblog….sounds like they are a little bitter party of one..

GoMaxGoFoods: @the_real_k10 bitter? hardly. there are thousands of people enjoying a dairyfree, cruelty free product that we created. what have u done?

the_real_k10:  @GoMaxGoFoods…FYI I work with children with Autism everyday so don’t try to get on a pedestal about making candy….

And this one:

phearlez: Wow, does abuse and insult really make people want to do business with @gomaxgofoods? Hard to understand running a business that way.

phearlez: @GoMaxGoFoods resisting the urge to use the word “idiot” is dumbing down 4 dollars? Your mom must be so proud of how polite you turned out

Go Max Go Foods:@phearlez why don’t you take that pot off your head and air out your brain. yes, my mom loves me! sounds like u have some mommy issues tho

And the last one of note:

edenza: @candyblog If it looks bad, tastes bad, has bad packaging… how dare you say it’s bad! ; ) It’s fake chocolate by definition. What dorks.

GoMaxGoFoods: @edenza with an avatar like that you have the nerve to call anyone a dork?

The strange part is that @GoMaxGoFoods had some interesting points hidden in those tweets and the comments.

I took issue with the use of mockolate (replacing cocoa butter with palm oil) for two reasons. One, mockolate doesn’t taste good. Two, palm oil isn’t forest-friendly - which is apparently something important to people who are vegans because they don’t believe in harming animals. (I don’t know how the health vegans feel.) Eventually she said that they used sustainably grown palm oil and that real chocolate made with rice milk was not stable enough to be used to cover candy bars. (I pointed out that if its sustainable palm oil, that should be noted on the website at the very least. She agreed.)

I did a little more reading on the company, most of what I found out that wasn’t quotes from their official website on blogs or webstores was from this article from the Daily Vanguard from November 2009. The founders of the company are noted as Scott Ostrander and Susan Francovig. The article says:

“People have the wrong idea of vegan food, those who haven’t explored it,” Francovig said. “We wanted to show people that we are multilayered just like everyone else. We wanted the bars to have a retro and fun look to attract the nonvegan consumer.”

I guess she changed her mind about the nonvegans.

The stupid part was how fixated she was on my statement that I didn’t like faux fur or fake meat. I can only assume that she thought that meant that actually liked the real thing - which is quite clear to regular readers. I haven’t eaten red meat in 23 years. (No I am not currently a vegan, mostly because I like gummi bears and real cream caramels too much).

For the record, I’ve reviewed hundreds of candies that are considered vegan. I don’t treat them any different because they have special rules.

The Licorice Lira Problem by Dora Jane Hamblin from LIFE magazine November 26, 1971

At the heart of the matter is an acute shortage of the small five- and ten-lira coins needed to make change. It is not a big deal: the five-lira piece is worth about one-third of a U.S. cent, the ten-lira piece about two-thirds. But shopkeepers never seem to have any, and they have evolved a system of handing out candy in lieu of small coins. (The post office has its own system, doling out utterly useless but quite beautiful stamps for change.) A square of hard licorice, hygienically wrapped in its own bit of paper, serves for five lire in most stores, and a creamy caramel or a piece of what tastes and crunches like sweetened limestone does for the ten-lira piece. Really grand stores have big glass bowls of assorted candies, marked clearly with the price per piece, and the customer can take his choice.

Read the whole piece here

(I’m allergic to Walnuts.)

Here’s what’s on my desk (not in my desk, just on the surface):

1. Cheez-It (with special offer for Star Trek Captain’s Tee)
2. Tropical Dots
3. Tropical Razzles
4. Tropical Now and Later
5. Island Fruits LifeSavers Gummis
6. Chocolate Covered Sugar Babies
7. Wonka Everlasting Gobstoppers
8. Chewy Sour Extinguishers (Sour Fruits)
9. Chewy Sour Extinguishers (Citrus)
10. York Mints
11. Brach’s Indulge Cookie Nibbles
12. Brach’s Indulge Caramel Almond Escape
13. Brach’s Indulge Coconut Almond Espcape
14. Brach’s Indulge Chocolate Cashew Escape
15. Wonka Sluggles
16. Spearmint Leaves (Generic from Walgreen’s)
17. Gin-Gins Boost
18. Creme de Menthe Altoids
19. One Moser Roth Fine Truffle
20. Two sticks of Beemans gum
21. One Hershey’s Kiss (for reference, not consuming)
22. Jelly Belly Love Potion Jelly Bean Bottle (about eight left)
23. A tub containing 11 different gummi bear brands for the long overdue Gummi Bear Brand Battle

UPDATES

If you follow me you’ll find that I update about three to four times a day. I try to make a mix of personal stuff such as new candy I’ve picked up, whale watch results, photo shoot updates, other oddities along with links I’d like to recommend and any official Candy Blog status updates. (Here’s the most recent Follow Cost - at this writing I’m an awesome mix of replies, not too many tweets and full tweets.)

What you won’t find is an auto-feed of new blog posts. I don’t do that. If you want a notification of a new post on Candy Blog, just use the RSS feed.

FOLLOWING

I follow what interests me. I don’t follow you just because you follow me, just like I don’t read the blog of every Candy Blog visitor. No offense, but I have a pretty narrow (but eclectic) bunch of interests. I’d like to keep Twitter relevant to those. And I’d like to be a good follower to those whom I follow.

I do look at everyone who follows me and it’s entirely possible that I’ve added you to my feed reader based on you following me ... at the very least I visited your site based on your follow.

REPLIES

For the most part, I see all replies (though that all depends on Twitter showing them to me). I don’t always respond, but please know that I read them and probably enjoyed them. By the same token, if I reply to you, I don’t need a special reply back unless it’s necessary by the conversation.

WON’T FOLLOW

I don’t follow auto feeds of new blog posts if that’s all the Twitter timeline reflects. (Chances are I’m already following your RSS - I have about a thousand in my various readers & notifiers and if they’re not in there I also get keyword notifiers from Google & Technorati for those times when you blog about something I am interested in.)

I don’t follow people who update too often. I know it sounds weird, but I use Twitter exclusively via the web. I don’t want to come to the page and see it dominated by one person. I go to Twitter for little droplets, not a stream.

When I read I start at the most recent post and go backwards until I reach the spot where I last visited.

I don’t follow people who use serial posts like they’re paragraphs in a blog post. If your thought takes more than two consecutive Twitters, please make a blog post & put up a link to it.

I don’t follow people whose streams are requests for me to retweet everything they say or requests for my help in getting them followers. I see no point in following a person who offers nothing but empty promotion (when the entire stream is nothing but follower building without offering any content worthy of reading).

I don’t follow people who live-Twitter events. I know Twitter is great for telling your friends what seat you’re in at that seminar, or letting us all know how you feel about a TV show as it’s broadcast, but I’ll probably unfollow you, at least for the duration of the event.

I follow & unfollow some people, as the above dictates apply and then don’t. Some people I never follow, only view their page via the web ... I just can’t handle the load (which explains how I might be retweeting (RT) or responding to you). 

Don’t follow me just so I’ll follow you back. I don’t think Twitter is that kind of social media. Either you’re interested in me & what’s going on behind the scenes at Candy Blog, or you’re not. It’s not that big of a deal to me. I’m not out here to be the most popular ... I’m just out here being my real self, I’m not trying to prove anything.

TIPS

You might want to fill in your profile and make a few posts before following others. If I come to your page and there’s nothing there, well, I’m not much of a gambler and I won’t follow. However, I might give it another look-see if I get a reply on something I’ve posted or catch a RT. 

I rarely request to follow people who have a private Twitter feed unless I know them in real life. You might have something interesting in there, but part of me respects your privacy.

I don’t believe in publicly shaming people or calling them out on the their Twitter habits. It’s a tool. Some folks use blog software for stuff that isn’t blogs, I’ve seen some amazing uses for blenders that don’t involve food ... some people use Twitter for stuff that isn’t really Twitter-like. Sometimes I wish the whole stats feature of Twitter wasn’t front and center on everyone’s profile so people could simply enjoy the actual content that flows before them.

Oddly enough I’d often thought about how well this particular play of mine would do as a radio play. And the play has always been very well recieved in readings. It plays with the imagination, that so much of it has to take place in the audience’s head that it was ideal.

It all happened very quickly. A week of rehearsal in July and then the full day of recording. A month or more of post production with full sound design and original music. I went back for the final mix and to record a talk with the author (hey, there are two CDs, may was well fill them up!).

It’s available now directly through Crazy Dream Sound (you can listen to the first scene as a sample).

Directed by Norman Kern, starring Anna Bullard and Darren Bridgett.

Produced by Aifen Wang, original score by G.D. French & Norman Kern. Production assistants were Stephen Gozza and Deborah Taylor Barrera.

Original painting by Sally Ann Rodriguez & package design by Eric Akeson.

This production is the first of many that Crazy Dream Sound is planning and I think this is a fabulous direction for American theatre to go. There’s been a huge resurgence in interest in audio, and this sort of top quality production is going to set the bar very high.

See Theater Dog’s profile of the project.

time…...running tally….words…words/minute
6:15 PM…...514….......514…...34.26
6:30 PM…..1,001…......487…...32.47
6:45 PM…..1,526…......525…...35.00
7:00 PM…..2,073…......547…...36.47
7:15 PM…..2,665…......592…...39.47
7:30 PM…..3,361…......696…...46.40
7:45 PM…..4,169…......808…...53.87

The novel at the moment is called The Retaining Wall and is based loosely on some of the events in The Redeemer, my play. I’m hoping that this work will either inform the next play I’m going to write, or just become a decent novel by the end of the month.

My web host handled the increase in web traffic admirably.

I got many nice emails & comments.

I was interviewed by my “hometown newspaper”. The story became the front page story on the following day.

I got at least a dozen emails suggesting I try alternative chocolate products. Nine of those suggestions were for the same product, which makes it sound like there are some very passionate people out there about high-antioxidant chocolate.

Strangers now know how to pronounce my name.

The sweater I bought to wear for the piece is now known as The Purple Today Show Sweater.

(I was honestly in a bit of a panic about it after I did the interview. Perhaps I watch too much of The Daily Show & Colbert Report, but I could see how they could edit the piece together to make me look like some obsessed nutjob.)

In some instances I got a reply. In other instances I was subscribed to email newsletters as if I was interested in voting for them or donating money. The worst was the Obama campaign, which not only had trouble getting me off their email lists, they also started calling me. (I gave them my cell number, because, well, I was contacting their press office and thought that my question was legitimate - not something they’d just filter into their fundraising queue.)

The oddest part was last night, however, when I got an email from John McCain that said that he accepted the Republican Party’s nomination for president. (And asked me to donate ... maybe some other stuff, I didn’t read it, I just skipped to the bottom to unsubscribe.)

I clicked the unsubscribe link and was taken to this page.

Two of those aren’t even unsubscribe options, they’re “less subscribe” options.

Anyway, as I was never a McCain Supporter (and never opted into their email system) I didn’t pick from the list, merely stated in the optional comments box that I never subscribed to this list and hit unsubscribe.

The form bounced back with a red error message: Reason Required (go ahead and make jokes about politics and how reason is even present in much of the presidential race).

How can I tell the man who might be president a lie just to get off of an email list? I am not and have never been a McCain Supporter ... how can I select a reason from their list that’s accurate? I want to unsubscribe because I’m not a McCain supporter. Not only that, I never subscribed and I don’t have to give a reason for requesting to be removed.

I emailed them because I didn’t really want to transcribe the list on the phone. Let them do the typing.

Instead of sending it to me in the response, they replied with a case number and told me to call them during business hours (9-4 Eastern) to get my answers.

Okay, I called this morning and gave the representative my case number and she read back my request: What are the ingredients in the Krackel bar. The ingredients list on the Miniatures bag lists them all together and I want to know just what’s in that bar.

She asked me why I want to know.

I stammered that I wanted to know what I’m eating.

She asked if it was an allergy issue.

I replied that I wanted to know what was in that bar. If I ate only that bar, what would I be eating? (The package does say “something for everyone” so Hershey’s understands that sometimes people just pick through and eat only one variety.)

She said she did not have that information. It doesn’t exist in her records. If she wanted she could escalate me to a supervisor, but they had only the same info that she does.

That seemed pretty useless.

She asked if I wanted to be transfered. I said no, if they were comfortable with me publishing that they are unable to give me the ingredients for that bar, then I think we were done.

So there it is, no way for you to know what’s in a Krackel. Well, there’s a long list on the back of the package of what could be in a Krackel. So as long as you’re comfortable with some combination of those ingredients, go ahead and enjoy.

UPDATE 8/22/2008: I got another email from Hershey’s and it said this:

Thank you for contacting us about HERSHEY’S MINIATURES chocolate bars and your question regarding the KRACKEL bar which is part of the assortment.

Our Nutrition Department personnel reviewed your contact and confirmed that all of the ingredients contained in the KRACKEL bar are listed on the label of the HERSHEY’S MINIATURES chocolate bars. The KRACKEL bar is currently not sold individually and is only produced as part of the assortment. The recipe for this bar is proprietary and cannot be shared.

However, if you read the ingredients on the Hershey’s Miniatures package, it includes the ingredients for all four mini bars combined. It goes like this:

Sugar, chocolate, cocoa butter, peanuts, vegetable oil (palm, shea, sunflower and/or safflower oil), crisp rice, contains 2% or less of: lactose, nonfat milk, milk fat, cocoa processed with alkali, whey, soy lecithin, PGPR, salt, malt, vanillin.

Based on what I know of the Mr. Goodbar’s ingredients, which is also a mockolate bar (Sugar, peanuts, vegetable oil (palm, shea, sunflower and/or safflower oil) chocolate, whey (milk), nonfat milk, contains 2% or less of milk fat, soy lecithin, salt, vanillin.) and the last known ingredients of the true Krackel I’ve extrapolated the following as the likely ingredients of Krackel:

Sugar, vegetable oil (palm, shea, sunflower and/or safflower oil) chocolate, whey (milk), nonfat milk, crisped rice, salt, malt, contains 2% or less of milk fat, soy lecithin, vanillin.

If you’re going to give someone a bag of candy with the motto of “A Little Something For Everyone” you should be prepared that folks are not only going to have a favorite, but they might actually eat ONLY that one and they might want to know what’s in just that individually wrapped candy. That candy that says on the wrapper nutrition information 1-800-468-1714 ... which they also cannot provide separately.

But really I don’t think that it’s because the “recipe is proprietary” (believe me, I don’t wanna make these at home), it’s because they’re ashamed.