Candy Blog

Hershey’s has reinvigorated one of their old lines: Young & Smylie Licorice. Known more for Twizzlers, Young & Smylie is one of the oldest candy companies in the country.

This new line, called simply Old Fashioned Soft Eating Licorice and includes three flavors in their initial offerings. Flavor no. 1, oddly enough, is Strawberry. Nope, it’s not licorice, it’s strawberry. I’ll admit, right away I’m offended by this. While I fully accept that “red licorice” is a grand and glorious genre of confection, the original flavor of licorice is actually licorice.

However, I’m at least a bit appeased by reading the package which says that even this strawberry flavor has licorice extract in it.

These soft little nuggets are pretty. They’re opaque and shiny logs. It smells tangy, kind of like strawberry yogurt.

The bite is quite soft, a cross between Dots and HiCHEW. It’s sweet and mild, the strawberry flavors are all in the range of toasted sugar and floral. It’s not the slightest bit tangy, though exceptionally smooth.

Flavor no. 2 is Traditional Black Licorice.

The resealable packages are a hefty 8 ounces. It feels like more. The plastic is matte and rather elegant. Easy to open and reclose, the design is quite nice - modern yet classic. I like the geometric background pattern that’s used on all three.

I’ve seen them in a few stores, usually selling for $2.99 a package, so it’s on the high end of Hershey’s sugar products at the moment. Small wonder, it must be hard to make an inexpensive product when the list of ingredients is so long. No less than 15 ingredients. It starts with corn syrup and ends with soybean oil. But hey, I can’t be too disappointed, there is licorice root extract but I don’t have high hopes as there’s no molasses in there. (Not that licorice must have molasses, but I do love the combo so.)

Opening the bag, it’s an odd scent. It’s a combination of anise and curry. It smells hearty and warm.

It’s very soft stuff, kind of salty (190 mg of sodium per serving). Mild and sweet, it has a nice anise or fennel bump to it, but not terribly intense. It is a little sticky, but not like Crows.

It’s appealing and certainly different than the other soft eating licorice brands on the market, so I at least have to tip my hat to their originality. But it just doesn’t satisfy my licorice desire. I’ve had these since the beginning of the month, yet I found myself buying Good & Plenty last weekend instead of eating these.

I was also kind of annoyed that these made my tongue greenish black thanks to my old friends Red 40 & Blue 1. (Many black licorices are colored by the presence of molasses.)

The final sample I got was their remaining flavor in their intro line, Flavor no. 3 is Peach Mango.

I have to just wonder how it was that this became one of the top three contenders for a soft eating licorice line.

Like the Strawberry & Licorice, Peach Mango is naturally and artificially flavored. In this instance it smells artificial from the get-go. Both the Strawberry & Peach Mango list that each serving contains 35 mg of licorice root extract (the licorice variety makes no mention of how much it contains, only that it’s above that “less than 2% of the following” line).

This package smelled even before I opened it. The peach and mango blend becomes something like apricot, which I admit is a fresh and enticing smell. But generally I stay away from stone fruit flavors, they never seem quite authentic to me.

These are the softest of the three varieties. It’s all sweet and no tartness. The chew is smooth but has a pasty quality, kind of like too-soft macaroni. After eating a few pieces I realized that it was just peach flavored and I wasn’t getting anything mango out of it (which is usually a rather pine tasting note). It also left a lingering and mellow bitter taste in my mouth ... it wasn’t bad, just kind of strange.

I’ll be curious to see if this flavor makes it. It’s certainly different, but inconsistent with the other two and of course so out of the range of traditional licorice it may not attract those folks who might like a mild apricot-scented overcooked pasta.

On the whole, I appreciated that these were actually different from other soft-eating licorice products out there. This tastes nothing like Panda, Kookaburra or Finnska. Licorice products are being marketed as a low-calorie treat. As a wheat-based product they are less calorically dense but this particular variety does have a smidge of fat (1.5 grams per serving). Not a deal breaker but regular Twizzlers are a bit better in that respect. (Twizzlers are 92 & 94 calories per ounce for black & red, respectively, Y&S Soft Eating is 94 & 101 for the same.)

These contains wheat, soy products and artificial stuff but no dairy. But they’re certified Kosher.

Other views: YumSugar, Candy Addict, The Hershey Insider + Candy Critic has it on his upcoming review list. 

Related Candies

1. Twizzlers Licorice Twists
2. Twizzlers Chocolate Twists
3. Twizzlers (Strawberry)
4. Runts
5. Dutch Licorice