Candy Blog

In the great lists of invented candy names, Twizzler has to be right up there at the top. Just look at them, they look like they’re twizzle.

It also fits because they really aren’t any other sort of candy. They’re not a chew like a taffy. They’re not chocolate. They’re not compressed dextrose. They’re not toffee, not caramel ... not marshmallow nor nougat. In fact, the only thing that adequately describes them is “Red Licorice” and even that’s confusing (especially when you get into flavors that aren’t red). While I’ve debated what to categorize these as before, I can only call them a wheat based chew. (Which sounds less than appealing.) Both Twizzler & Red Vines identify themselves as twists.

Twizzler Strawberry Twists are attractive little ropes. They’re insanely glossy and firm, but these were definitely fresh.

The bite is short, and when I say that it means that when you chew it up, it comes apart quite easily. So instead of becoming one chewy mass in the mouth, these become some sort of amalgam of smaller crumbles. (This is similar to how some caramels are dry, almost like a fudge and others are stringy and chewy like a taffy.)

The taste is sweet and mild, with more of the scent of strawberry jam than the taste of it. There’s no tang to it, it’s all mellow and sweet, kind of like a strawberry flavored pound cake.

I find them appealing, but not enough to eat them if they weren’t in front of me. I’ve had them in the candy cupboard since late March when I picked them up on sale at KMart. I think part of it is that red wheat based chews are simply not my thing. They’re a good thing, just not a good fit for me.

They’re a great candy option especially for mindless eating during the summer at the movies. Because they’re wheat based they’re rather low in calories. They do have a pinch of fat in there (1 gram per serving), which I’m guessing is to keep them supple. There are about 38 calories per twizzle.

There are a lot of folks who compare Twizzler and Red Vines. What I found a little surprising when I first started investigating the difference between the two earlier this year was that Red Vines are a raspberry flavor. Twizzler are strawberry. So they’re not really a one to one comparison. However, Red Vines does make a Pink Strawberry version, so I thought that would be an ideal place to start for a head-to-head.

Twizzler were introduced (I believe in the licorice variety) in 1929 though Y&S (Young & Smylie Licorice) was founded way back in 1845 in Lancaster, PA. The Hershey Company bought Y&S in 1977. Red Vines originated in 1920 (though the Strawberry variety came along much later), they’re made by the American Licorice Company then based in Chicago, IL (now in California & Oregon). So they have a concurrent regional evolution but are now on opposite sides of the continent.

The first difference is the color, obviously. The Twizzler are a deep and opaque red. The Red Vines are a strange pink that’s vaguely translucent.

Red Vines Pink Strawberry smell like cotton candy, sweet and fresh, a little floral. Twizzler smell like strawberry jam, still sweet but more like preserves and perhaps boiled fruit.

And once you bite a Red Vine the difference becomes quite clear. Red Vines Pink Strawberry are tart. Not tingly tangy, just lightly sour (citric acid is listed on the ingredients, which does not appear on Twizzler).

The texture of Red Vines is more chewy than a Twizzler, a little more like dense dough and it holds together. It also sticks to the teeth.

So when it gets right down to it, they are different. Actually different enough that there’s no need to compare them (the old apples and oranges). Just try them both, eat whichever you have a preference for, though it’s entirely possible to like both.

Twizzler are Kosher and if you find the Canadian version, they’re nut free. The American package doesn’t have an allergen notice about tree nuts, peanuts or milk but does contain soy and wheat. They may also be suitable for vegans. 

Related Candies

1. Black Licorice Twists & Snaps
2. Whoppers Milkshake Strawberry
3. Kenny’s Licorice Pastels & Root Beer Twists
4. Twizzlers Rainbow Twists
5. Twerpz