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Monday, January 05, 2009
Moser Roth Chocolate
I discovered for myself then what all the buzz about Aldi markets was about. Like Trader Joe’s (owned by the same family), Aldi has “house brands” of confections. I sampled quite a bit of their Choceur (Luxury Mini Chocolate Bars and Coffee & Cream) already so when my mother offered to send me some more, I took her up on the offer. Moser-Roth is a German chocolate company, and I couldn’t find much on them except that they’ve been around since 1902 and most recently were bought up by Storck (who make Werther’s, Toffeefay, Riesen and Mambas) in 2007 - well, that’s what the German Wikipedia says, the Storck website makes no mention of it. I’ve never seen them anywhere but Aldi here in the United States. (Maybe someone who knows German better can help out with that, even the translators don’t make it much clearer whether Aldi just has them under contract or bought them.)
The packaging is one of my favorite styles. It’s a paperboard box/sleeve that holds a hefty 4.4 ounces but packaged in five smaller single portion bars. Each little bar is wrapped in a light paper-backed foil. It doesn’t say much on it, not even what kind of bar it is, just Privat Chocolatiers and then on the side it has a little warning: may contain traces of nuts and/or dairy products.
The little bars are the perfect weight, as far as I’m concerned, each is .88 ounces and about 145 calories. The scent is a light woodsy and coffee aroma. The color was a little dead, a little on the gray side of brown instead of red. It has a distinctive snap and crunch, I was concerned it would be chalky. But it melts nicely. It’s a little tangy but not fruity and buttery - kind of like cashews or pistachios. As a little indulgence they’re extremely satisfying. I didn’t feel the need to start another bar after the first one for several days. Price: $1.89
Like the dark, this little sleeve holds five .88 ounce individually wrapped bars. Part of the description goes like this: In this variety, bits of buttery golden toffee are encased in fine milk chocolate made from select cocoa varieties. This extraordinary combination gives the smooth chocolate its refined crisp, making it pure enjoyment for chocolate lovers.
Like most milk chocolates, this had a much softer snap than the dark chocolate. The bar was pristine, nicely tempered and glossy smooth. The little nuggets of toffee were pretty easy to spot even before I took a bite. It smells rather sweet and milky. The bite is soft and immediately sweet and creamy with a strong dairy flavor. The toffee crunches are exactly that, crunches with a distinct buttery flavor that made me think they were butterscotch flavor for a while it was so strong. The velvety milk chocolate was a bit sweet for me, though I liked the slightly salty crunch, I would have prefered just a little less sugar here. This bar is rather similar to the Dove Peanut Toffee Crunch (though obviously no peanuts here). But it’s also a bit of a better deal if the price on these is the same as the dark one. Price: unknown
The box is nicely made but perhaps a little downscale for what’s actually inside. The photo doesn’t give a good sense of the scale here. The box is 4.5” across and 2.5” tall. The height made more sense once I opened it. Inside each little truffle is wrapped in foil & tissue, with a little gather at the top. It reminded me of some Caffarel Eggs I got from Williams-Sonoma after Easter last year (never reviewed, just photographed & eaten).
The little eggs are, well, little. They’re molded with the name Moser-Roth on one side and little squirlies all over. They’re about 1.25” tall. The wrappings protected every last one of them. Ingredients:
This is pretty much the same as the Lindt Lindor 60% Extra Dark I’ve never seen high fat milk powder, but it sounds awesome. It was easy for me to bite them gently along the seam to cleave them in twain. Inside there’s a chocolate creme. The outer shell is a nicely smooth very dark chocolate with a distinct bitter edge to it. The cream filling is less flavorful but achingly silky. Like the Lindor 60% Dark Truffles and some other vegetable oil based truffles, they’re a little “empty” tasting. But in the case of these the proportions are more equal with the chocolate shell and filling, so I got more flavor from them. As a little indulgence they’re also pretty low in calories - only 52 each versus the 70 for a Lindor ... simply because of the size. If there’s an Aldi near you, these are a great Valentine’s or Easter treat. (I don’t know if they were a Christmas item or an every day one.) Price: unknown Related Candies
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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COPYRIGHT NOTICEAll content (text and photos unless otherwise credited) is copyright 2005-2009 by Cybele MayPlease do not use my photos without prior permission directly from me, they represent what I ate in preparation for these reviews and are not to be used for other purposes. Design by Hop Studios & powered by Expression Engine
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VOTE IN THE POLLDo you like candy in your ice cream?
Total Votes: 223
Yes! 
27% (60)Depends - some candy doesn't go (like gummi bears or bubble gum)
52% (117)No, keep them separate
17% (37)I can't eat/don't like ice cream
2% (4)What this ice cream you speak of?
2% (5)
 
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SUPERB
YUMMY 
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WORTH IT 
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BENIGN 
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Interesting post, I didn’t know that Aldi had stores in the states, much less that they carry some of the same lines as here in the UK. My dad swears by Aldi (unfortunately I don’t have one near where I live) and has been buying Moser Roth chocolate for a couple of years now. Every time I go back I steal a couple of bars for the train ride back! He also buys their Orange-Almond variety which is worth looking out for!
I Love aldi’s chocolates and candys i grew up with one right down the block and for there low cost there they cant be beat they are quite popular around here in iowa
In Germany there a lot of companies who exclusively produce for ALDI but are not owned by ALDI. I guess it’s same with Moser Roth.
I guess I should watch out for the chocolate in one of the over 4.000 stores here.
Moser Roth was founded in 1841 and became a protected brand name in 1902. The Moser-Roth brand name was sold to Storck - who manufactures this yummy chocolate for Aldi. I couldn’t find more information either - the German website doesn’t mention Moser Roth at all.
I know that the Aldi in Germany carries a lot of stuff from well known brands but with a different name (not sure about here in the US). So I assume that Storck just uses the Moser Roth brand a s a synonym. Anyhow, the chocolate is pretty yummy…
I really wish more chocolate was packaged the way the Moser Roth bars are. It’s super handy. The chocolate itself is not bad either; it would probably be my second choice for an “everyday” bar behind Lindt Excellence.
The truffles look really delicous to try. So do most of the other candies. I really actually didn’t know how many candies were chocolate. It actaully amazes me. With the candies around the world, I actaully have had a chance to try a few. Mostly Dutch candies (which can be found just about anywhere in this city, especially during the Tulip Time festivel) which is why I’m glad there’s at least a bit of a chance to order candy from all over. Gives more of a sense of variety that way.
Yeah, I like these. Although I work in the chocolate biz… I still like good chocolate :D
where can I find Moser Roth Toffee Crunch in
Sarasota, Fl?
I just made my first trip to Aldi today. Of course I saw the German chocolate Moser Roth and decided to try the Orange and Almond - Awesome!!
I was googling the name when I came upon your blog. I’ve never heard of the Brand. Aldi has been in Australia for about 5 years now but I have never ventured in because everything is in packing crates and in no particular order.
But I’ll be going back again - just for the Moser Roth! I’m looking forward to Easter with great anticipation!
Keep up your looly and chocolate blog!
I’ve been going to Aldi’s for years, but people used to think that it’s only for poor people. High quality food at cheap prices? How is that for poor people? It’s for everyone!
I nearly freaked when Aldi’s started importing their german foods. I especially love getting several bottles of their Landshut Reisling on the cheap, and it is awesome. The Moser-Roth chocolates are also awesome. My favorite is the Orange and Almond. Hooray for Aldi’s!
I am sitting here eating Moser Roth milk chocolate, nice and creamy mmmm
Aldi is different from country to country, I recently went into one in Manchester England and really got a shock it was much better than those that are in Denmark. I wish they would give us the same kind of shop here.
I’ve enjoyed Moser Roth since Aldi came to Pennsylvania. They are by far the best chocolates in their price range and are much better then some higher priced chocolates. The milk chocolate fine tryffles in the octagon box are wonderful! The wrappings are unusual and very pretty.
I have just bought a box of the Moser Roth Finest Truffles for my other half. They are delicious, could easily be mistaken for a far more superior box of chocolates. I love the individually wrapped affair. Lovely.
Sitting here with Moser Roth Pure Chocolate 85% Cacao. Googling it because i just can’t imagine chocolate being this good en tasteful with that amount of cacao. i am a fan of dark chocolate but there are boundaries, but moser roth crosses that line!
I have been shopping in Aldi for about a year now and i think it’s great. Especially when my neighbours, who despise it and agree on Aldi being for “the poor”, stop by and i give them the best wines, best chocolate, best desserts and other good quality things and they ask me: “Wow, what lovely things you got!“and i tell them over-and-over again: “Yes i know!! From Aldi!! 
” Love it! Their astonishment harhar…..
I am reading this while I munch on the box of individually wrapped More Roth “Feinste Tafelchen”, 70% dark chocolate squares. Therea are approximately 50 in this 6 sided box I just purchased in Munich at Aldi. I run to Aldi on my frequent trips to Munich and Frankfurt, and as an airline crew member we all rave about the products they sell and come home with huge bags of food. These little tablets are so satisfying ( but I still ate 5 in a row) and the price of this box of gold foiled, stamped chocolates? 2.99 euroes. About 3.75 US! A steal. I can serve them to my guests with an epresso and who would guess their price? LOVE ALDI! But in Germany the stores are very ugly and horrible. I never knew til reading this site that they existed outside Germany!
I lOvE Aldi’s ! Aldi was first introduced to me in 1991 I was visiting for the first time Germany! Aldi is huge in Germany what a company. Great Chocolate,Wine,and most of all the high quality food awesome prices you can find just about anything at Aldi!
Hi ....
ALDI exists also in Austria and Slovenia under the name of HOFER (a discount with the same logo as ALDI in Germany and owned by ALDI) ... if you ever go there, you find pretty much the same products (not all of them , but for sure you get MOSER ROTH chocolates there)
There’s no Aldi near us.
Are there other outlets for Moser Roth in Australia?
Hi! My name is Amanda MOSER, so i’m sure you know how crazy it was for me to find this chocolate bar! My family came from Germany too. I tried looking up info on the company but came up short! :( Any info would be appreciated!!!!
Yummy…70% cocoa Moser-Roth! The convenient way it is package makes you keep buying more…5 treats in one pack. Guilt-free serving size…Sweet perfection.
I got some moser roth toffee crunch and it was awesome!!!!!!!
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