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Friday, July 03, 2009
M&Ms Premiums: Dark Chocolate
Mars has expanded their line of M&Ms Premiums (which is barely a year old) with a new variety: M&Ms Premium Dark Chocolate. The package calls them deeply decadent, rich and intense dark chocolate. They do look deep and dark, the package is a stirring red and brown affair that really jumped off the shelf at me at Target last week. Like many mass-marketed dark chocolates these days the semi-sweet chocolate is more than cocoa beans, sugar, emulsifiers and vanilla. Inside these little morsels are three different kinds of dairy: milkfat, skim milk and lactose.
The deep maroon/purple metallic coating looks like food (the blue almond ones don’t actually look like something you’re supposed to eat, they look like fingernail polish). As a solid chocolate piece, they’re not terribly large like some of the other layered versions, most are about the same size as the Peanut Butter M&Ms. The scent is a soft cocoa, sweet and woodsy. It’s a mellow chocolate with a decent soft melt, but a not-quite-smooth texture. It’s a little chalky and has a bit of a dry aftertaste. They’re pleasant and certainly attractive but don’t quite hit me with a strong premium taste or texture. (This is the hazard of eating stuff like this after an Amano bar and an Askinosie.) They don’t taste that different from the Dark Chocolate M&Ms either, they just lack that crunchy shell, so they’re a bit less sweet. (There’s also salt in there.) They’re a great candy to chose for aesthetics over taste, but I admit that the field of good chocolate in lentil form is pretty narrow. (If you’re really looking for great little morsels, go for the Valrhona, they’re not little tiny pieces but they are awesome.) Related Candies
POSTED BY Cybele AT 8:51 am
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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COPYRIGHT NOTICEAll content (text and photos unless otherwise credited) is copyright 2005-2009 by Cybele MayPlease do not use my photos without prior permission directly from me, they represent what I ate in preparation for these reviews and are not to be used for other purposes. Design by Hop Studios & powered by Expression Engine
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SUPERB 
YUMMY 
TASTY 
WORTH IT 
TEMPTING 
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BENIGN 
UNAPPEALING 
APPALLING 
INEDIBLE 
SUPERB
YUMMY 
TASTY 
TEMPTING 
PLEASANT 
BENIGN 
UNAPPEALING 
APPALLING 
INEDIBLE 
The coating looks cool.
Hey, Happy Fourth!
I love M&M’s and dark choco.. so this one’s definitely PERFECT!
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