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Thursday, May 24, 2007
Jelly Belly Pomegranate
It’s not at all big news when Jelly Belly brings out a new flavor. They’re in the business of flavor and it would only be news if they weren’t. So why should I report on a single new flavor coming out? Especially when I blogged about it back in ‘05? Mostly because of some trends: Pomegranates are big. Functional (fortified) foods are big. Antioxidants are big. The Pomegranate Jelly Belly contain additional vitamin C (an antioxidant) and they’re made with real pomegranate extract. Besides, they’re pretty, too. I first tried the new pomegranate flavor when I visited the Jelly Belly factory in December 2005. This was just after the release of Jelly Belly Sport Beans, they were still tinkering with the flavor then, and as far as I know, there wasn’t any fortification in them. After trying the Sport Beans I was pretty sure Jelly Belly could make a go of antioxidant beans - a sassy combo of citrus flavors, I think, would work well to give folks a little boost of vitamin C and some beta carotene. Pink Grapefruit, Lemon, Tangerine, Orange, Lime and maybe some more exotic citrus like Key Lime, Yuzu, Pomelo, Dalandan or Ponkan.
The shell has a nice deep tartness to it, with some strong berry flavors like raspberry. The jelly center has good floral tones with a mellow and dark note. Kind of like black cherry, kind of like cranberry and perhaps like pomegranate. There’s no zappy dryness to it, like pomegranate often has. It’s pleasant. It’s certainly easy to eat them one after the other. They combine well with both citrus and other berry flavors. They’re the same price as the regular beans and are also sold in 9 ounce bags and 5 lb bulk boxes on their website. I don’t expect them to show up everywhere you see Jelly Belly, but keep an eye out. They might be a good little boost for yourself during cold & flu season (anything to help you rationalize eating jelly beans). Jelly Belly are Kosher, vegetarian and use beet sugar instead of cane, however some vegans may not wish to eat them because they use beeswax as part of the sealant/shiny coating.
POSTED BY Cybele AT 8:51 am 
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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53% (114)I don't care what it's called
16% (35)
 
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I picked up some of these when I was at the factory last month, and I think they were one of the first flavors gone from my custom mixed bag. Quite tasty! And I didn’t know they were fortified. I should have gotten more.
Wow, another flavor to get mixed up with the cherry and cinnamon!
I’d really like to taste a lychee Jelly Belly. That would be very good. I’m guessing they might be working on a flavor involving pomegranate’s antioxidant-filled buddy Acai.
wow, those sound good! and i agree with you,they definitely should make that citrus mix- i have to say anything citrus is my favorite along with chocolate and coconut.
and i love your blog, by the way.
i just tried this flavor recently, really tasty!
I haven’t been able to find these in Austin yet. Boo!
I love jelly beans and pomegranete! Maybe this will be a really good flavor.
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