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Wednesday, June 03, 2009
Hershey’s Kisses: Chocolate Meltaway
The bag, at first glance, looked a bit like the Caramel or Almond Kisses. The big difference here is the large oval New in the corner. They’re described to be velvety smooth chocolate center in milk chocolate. The first sample I got of these, they were rolling around in the bottom of a bag of items from All Candy Expo. The little flags said “center” and that was it ... I thought maybe they were just customized little flags that were from the McCormick Center (the host to All Candy Expo ... which is actually called McCormick Place, but I was really grasping to figure these things out). Later I got the press release from Hershey’s with the announcement of the new product ... and then I saw the full bags in stores (Target & Long’s have them so far).
I find these a little confusing. Hershey’s came out with their new Bliss line, which includes milk chocolate meltaway. Why make a Kiss version? That aside, the Kisses are molded, so they’re nicely uniform and shiny. The gold tinged foil has amber waves on it. The little flag, when fully unfurled says Meltaway Center. (Nice name for a chocolate themed spa, if you ask me.) They smell like Hershey’s chocolate, a bit sour and like hot cocoa. They’re a very soft bite, rather fudgy and a little grainy but a consistent melt. The center has a slight salty note to it, but overall it’s sweet enough to burn my throat. The ingredients are a bit different from the previous Kisses too, they’ve completely eliminated all hydrogenated and partially hydrogenated fats.
With all that milk in there, maybe I’m not surprised that there’s 8% of your daily RDA of calcium for a serving of 9 Kisses. I’ve had a few of these soft-centered Kisses now: Hot Cocoa and Chocolate Truffle and I’m sure if I tasted them in an array (a flight, is what the fine establishments call them these days) I could tell the difference. But at the moment it seems like a rehash of the same thing. I don’t know if these are supposed to take the place of the Chocolate Truffle (which is still listed on the Hershey’s site) but I don’t think it’d be a big deal if they did ... except that I liked the blue & silver foil on those. Overall, they’re not exciting and they’re not new. But they are pretty good at what they’re doing. I don’t understand why Hershey’s has both Bliss Meltaways and Kiss Meltaways, but they’re making a profit in an overall down economy, so who am I to dissect their clouded marketing decisions? Related Candies
POSTED BY Cybele AT 11:20 am
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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COPYRIGHT NOTICEAll content (text and photos unless otherwise credited) is copyright 2005-2009 by Cybele MayPlease do not use my photos without prior permission directly from me, they represent what I ate in preparation for these reviews and are not to be used for other purposes. Design by Hop Studios & powered by Expression Engine
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SUPERB 
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SUPERB
YUMMY 
TASTY 
WORTH IT 
PLEASANT 
BENIGN 
UNAPPEALING 
APPALLING 
INEDIBLE 
I was amused to see the entire printing on the flag said Meltaway Center, yet Hershey’s chooses to let the word Center show! Maybe you could suggest to Hershey’s to put the word Meltaway on the outside, or leave off the word Center entirely…..I don’t think you would have had much confusion if you saw the word Meltaway peeking out of your Kiss! I love meltaway chocolates, as well as chocolates with a little salty undertone, and will definitely give this a try!
I’ll have to try these if I can find them, if only because they’re a commercial truffle-type candy with no hydrogenated fats in them.
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