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Monday, August 28, 2006
Coffee Crisp now in the USA!If there were ever a case study for how the internet and fan passion can change marketing policy of a corporation, it has to be Coffee Crisp.
Made by Nestle, the Coffee Crisp is a wafer bar with a coffee flavored cream and chocolate-like coating. They’ve been very popular in Canada for years, but for some reason they were never introduced in the United States. For at least five years a web petition/email/phone campaign was circulating to get them in the States and those efforts have finally come to fruition. At first Nestle responded by allowing American stores order the Coffee Crisp to carry in their stores, but they made no real effort to advertise or give any special deals (as is very common with other candies). Instead Coffee Crisp were often seen in stores near the Canadian border, large urban markets and on internet stores that catered to the obsessed. If you want to know where to find your own, check out the fan site called CoffeeCrisp.org - they have a special page called Coffee Crisp Sightings. I still haven’t seen them anywhere (including the places where I used to see them before their official introduction). You can also find info on their official website: Nestle-coffeecrisp.com The packaging for the bar was changed a little in the past year (as was much of Nestle’s product line) but the candy bars you’ll find here are still made in Canada. I’d hoped that they’d change the recipe a little bit to get rid of the hydrogenated oils ... the bar carries 1.5 grams of trans fats. Some purists probably celebrate them sticking to tradition. Previous coverage about the petition here and I reviewed the Coffee Crisp last year (a bar I found at a gourmet market ... I wasn’t really that fond of it). 
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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COPYRIGHT NOTICEAll content (text and photos unless otherwise credited) is copyright 2005-2008 by Cybele MayPlease do not use my photos on your own site without permission directly from me, they represent what I ate in preparation for these reviews and are not to be used for other purposes. Design by Hop StudiosPowered by ExpressionEngine
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VOTE IN THE POLLWhich do you prefer as a holiday treat?
Total Votes: 251
Chocolate Candy 
31% (78)Holiday Themed Candy
18% (45)Cake
7% (18)Pie
12% (31)Cookies
31% (79)
 
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I had a Coffe Crisp (french vanilla) a while back and I didn’t much care for it. I found it rather bland, perhaps it was a little old as the whole affair seemed a bit stale.
My mom says that when she was in high school (graduating in 1974) that she got a Coffee Crisp candy bar every day after school while waiting for the bus. Since we don’t live in Canada, it couldn’t have been Coffee Crisp, right? Nevertheless, when I brought some home from Canada once she was excited and said they tasted just like she remembered. Since it wasn’t Coffee Crisp, what candy bar could she be confusing it with?
ohmygoodness, they’ve got trans fat in them?? i LOVE those Coffee Crisps...my cousin lives in Canada and when he’d come over he always bought like a whole box of them along...they’d be gone in less than a month, though. We loved those things (:
I discovered Coffee Crisp while in Virginia. They had them in a 7-11 store. Since then I have looked everywhere and ended up buying a box for my wife for Christmas over the internet. I’ve been pushing them at our local Sheetz stores here in PA. They finally started selling them at the Sheetz store in Edinboro. Best candy bar ever made! My opinion, but at least my wife agrees with me.
I LOVE Coffee Crisp! I can’t believe I’ve somehow missed their introduction to the U.S. As a child in Canada my mom got me started on them and they’ve always been my fave candy, though almost impossible to find here in the U.S. Now I have to find out if they’re importing Maple Buds, my other fave Canuck treat...
I live in L.A., so you’d think if they have them anywhere they’d have them here, eh?
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