If there’s one thing I think that’s might pull our government out of the red, it might Mars excessive registration of trademarks for their limited edition & marketing tie in candies.

For the new Transformers: Revenge of the Fallen movie this summer, Mars has created a line of collectible M&Ms packages that feature different characters from the Transformers pantheon plus M&Ms in Transformers-styled outfits.

The seven packages:

(Yeah, I’m missing some package images, but that’s all that came with the press kit Mars gave me ... how odd.)

What I think is most interesting about this is that the package is the only thing that’s different (besides, of course the Strawberried Peanut Butter M&Ms). Open up the packet of the M&Ms (mine was Bumblebee 2 of 7) and there’s no fun new design of the M imprint with a twist on the Transformers like they did with Pirates of the Caribbean Pirate Pearls, Indiana Jones and the Crystal Skull and Shrek II (basically Mega M&Ms).  The Star Wars ones, though introducing Dark Chocolate M&Ms, did not have fancy imprints.

What is good news is that the packages are no smaller. With many of the limited editions what you get in addition to “specialness” is less. The Milk Chocolate Chocl-O-Bots packages have the same 1.69 ounces as the standard Milk Chocolate M&Ms.

The only truly transformed product for the movie tie-in is the Snickers Nougabot (tm). Due to physical laws of the conservation of matter, the energy required for the transformations, the bar is smaller than an unTransformerized one. *

From the outside the packages look rather similar. (Click to enlarge to read the ingredients if you wish.)

This isn’t the first time Mars has mucked with the nougat for a movie. Back in 2007 they turned it green for Shrek but left it the same size, because really, how could a Shrek-ified candy be smaller? The traditional bar is 2.07 ounces and the Nougabot is 1.83 ounces.

The difference, otherwise, is really just the addition of Yellow #5. Considering how much some parents hate Yellow #5 (hint: enough to get it banned in Europe), it’s hard to understand why a candy which was formerly artificial coloring free would add it. Further, the Snickers website doesn’t list the Yellow 5 on the page for the Nougabot bar (sorry, can’t link directly to the page because of stupid flash & beware of annoying sounds).

So how does it taste? About the same. The flavor seemed a little “darker” but I don’t know if that was the caramel batch ... sometimes even big factory candies like Snickers can vary from day to day.

The only thing I liked about it is the same thing that I prefer about the Snickers Dark, that there’s one less bite in it. Because honestly I think that 1.83 ounces is the perfect size for a Snickers bar.

* My theory of this kind of violates the whole world of Transformers and many other fantasy, action & sci-fi movies where small things turn into big things without the perceivable addition of extreme amounts of energy. Anyway, in order to turn back and forth without loss of mass, you’d need lots of energy to turn into matter ... conversely to shrink you’d need to have a way to store a huge reservoir of energy (if you wanted to grow again) or release it. I’ve always wondered if Alice became super-dense when she shrank and puffy, aerated & light when she grew.

Related Candies

1. Reese’s Chocolate Peanut Butter Bats (Dark Knight)
2. Snickers Adventure Bar (Indiana Jones)
3. Snickers Rockin’ Nut Road Bar
4. Snickers Nut ‘n Butter Crunch
5. Elvis Reese’s Peanut Butter and Banana Cup
6. M&Ms Line
7. Snickers Xtreme

Hot on the tails of the Limited Edition Strawberried Peanut Butter M&Ms will be the release of Limited Edition Coconut M&Ms in August. (More here)

The cream colored packet holds 1.5 ounces of green, white and brown milk chocolate morsels flavored with coconut.

As with most limited editions, the package is a bit slighter than the regular products. This one clocks in at 1.5 ounces instead of the normal 1.69 in a Milk Chocolate M&Ms pack.

The package is cute and playful, featuring Ms. Green reclining in the sand, leaning against a coconut filled with coconut M&Ms. In the background the Yellow Peanut M&M is falling out of a coconut palm laden with more coconuts.

The contents smell much like most M&Ms, sweet and slightly woodsy but only the slightest whiff of coconut.

The individual lentils are a bit puffier than regular M&Ms, though not as big as the Peanut Butter variety.

Inside they’re just milk chocolate but with an added touch of coconut flavoring (but no actual coconut to be found in the ingredients).

The chocolate is fudgy, the flavor is a little salty and tropical but with a strange yogurty tang (kind of like Hershey’s) ... the crunch of the shell is crisp.

On the whole, it’s a nice change-up, very appealing. It’s not something that I think deserves to be made part of the regular repertoire. But see the review on Hershey’s Almond Joy Pieces.

Related Candies

1. Hershey’s Almond Joy Pieces
2. M&Ms Premiums
3. M&Ms Razzberry - Limited Edition
4. Cherry Almondine M&Ms
5. Kisses Coconut Creme
6. Russell Stover Coconut Wreath
7. M&Ms Line

For the past few years M&Ms has linked up with blockbuster movies to make Limited Edition M&Ms. Shrek (Mega M&Ms), Indiana Jones and the Crystal Skull (Mint Crisp M&Ms), Pirates of the Caribbean (White Chocolate M&Ms) and Star Wars (Dark Chocolate M&Ms). This summer is no different with the release of Transformers: Revenge of the Fallen.

To tie into the movie about aliens that are two kinds of robots in one (more than meets the eye) Mars is introducing Limited Edition Strawberried Peanut Butter M&Ms.

Not only are the candies inside of the “you’ve never tasted this before” variety, they’ve also made seven different versions of the wrapper. Pictured above is The Twins - Pack 7 of 7.

What is a strawberried peanut butter M&M?

They’re pretty much the same as the regular Peanut Butter M&Ms: a peanut butter center covered in milk chocolate and a hard candy shell ... except here the milk chocolate is strawberry flavored.

I admit at first I squintched up my nose at the idea. Then I thought about PB&J (which is ideal with concord grape and white bread on one side, but also fabulous with sunflower wheat bread and raspberry jam) and it kind of made sense.

The colors are red, brown and yellow.

There were no clever motifs on the printing, just the regular M imprint. Except the yellow ones had some red splatter on them (I’m guessing that’s red transformer motor oil).

The strawberry flavor is just that, a flavoring applied on top of the inherent flavors in the peanut butter and the chocolate. The chocolate flavor is pretty much overwhelmed by the floral and sweet berry essences. The peanut butter grounds it pretty well, it’s mostly smooth, rather soft and has a good salty pop towards the end.

They’re not my favorite M&Ms ever, but I had no problem eating the whole bag. They feel about as relevant to the movie as last year’s mint crisp was to Indiana Jones.

I’ll leave you with a photo of the Bumblebee Transformer. Because I had it (hey, I work in Hollywood, I see a lotta stuff):

Related Candies

1. Mint Chocolate M&Ms
2. M&Ms Razzberry - Limited Edition
3. Head to Head: M&Ms vs Koppers Milkies
4. 3 Musketeers Mini Mix
5. M&M and Reese’s Pieces Peanut Butter Eggs
6. Sandy Candy

With the wild popularity of the Twilight series of books by Stephanie Meyer, it was only a matter of time before the first book was made into a movie. And of course its success means a licensing agreement was reached for some candy.

Considering the fact that the story (I’m doing spoilers here) is about vampires and love, candy hearts are a natural choice.

Necco’s Sweetheart conversation hearts were released as a limited edition: Sweethearts Forbidden Fruits. Instead of just getting a box branded with a few characters on it and maybe some new sayings, these little hearts are also in different flavors themed for forbidden fruits plus have some sort of sparkling Dracula dust (pearlescent pigment) on them.

The candy seems to have been timed with the DVD release, not with the film in the theaters. Still, I never did find them in stores (perhaps I should have been looking in video stores, but I have a Netflix subscription ... which makes me think there should be a Netflix for candy).

The candy hearts don’t look terribly different from the regular Valentine’s version. Except the colors are different. The pearly coating (that looks like it’s glitter on the box) is pretty darn mild, I mistook it for chalky powder.

The flavors are:

The sayings on the hearts vary in their legibility. They seem to be lighter but clearer on the pearly ones but bold & smudgy on the uncoated.

Sayings that I was able to tease out were: Soul Mate, Bite Me, Secret, I (heart) EC, Live 4 Ever, Dazzle, With You, Lamb, Bad Guy, You R My Life, Always, I Trust You, I Love You, Forks.

Oddly enough, as noted above in the photo, some were blank. I didn’t know if this was intentional, like some sort of heart that only vampires could read. Or maybe there’s a version of the Twlight books that are choose your own adventure and I’m in charge of this heart’s message.

As far as a limited edition offering, they’re a rather bland revision of conversation hearts, but they’re rather ordinary to begin with. The execution of the lettering and the “dazzle dust” were weak. But I liked the box design (though I’ve only seen this one in person) and think that it’d be a fun item to have while watching the movie with friends. (As long as you had some snacks on hand that were actually good to eat.)

Like all Necco conversation hearts, these have gelatin in them, so are unsuitable for vegetarians/vegans/those who keep Kosher or otherwise eschew pork. (I have no idea how the Twilight vampires feel about pigs.)

Other reviews: Eyes of Amber, Candy Critic and Candy Yum Yum.

Related Candies

1. Dots Elements: Earth, Air, Fire & Water
2. Reese’s Chocolate Peanut Butter Bats (Dark Knight)
3. Gobstopper Heart Breakers
4. Snickers Shrek
5. SweeTart Hearts

Hershey’s Whatchamacallit was introduced in 1978. I remember the launch, the commercials and buying the candy bar quite a bit in the first few years when it came out.

It was a peanut butter & crisped rice bar covered in milk chocolate. It was simple, crunchy, looked really big and was satisfying.

Hershey’s has never seemed particularly proud or supportive of the Whatchamacallit. Their advertising for it waned after the eighties; maybe they wanted to go out on a bang with this classic commercial:

The Hershey’s website lists only four notable moments in Whatchamacallit history: introduction (1978), reformulation (1987), package redesign & king size release (2002). You can see the earlier, less “blasty” package design on Brad Kent’s wrapper archive and Mike’s Candy Wrappers (2002 & 2003)

The page mentions nothing about the second reformulation where the bar lost its milk chocolate and gained its rich chocolatey coating (circa 2006).

So you can imagine how surprised I was to see that the Whatchamacallit earned a Limited Edition version, called Thingamajig.

This bar is made with chocolate, cocoa crisps and peanut butter. At first glance it sounds like it might be the original Whatchamacallit, the one without the caramel (well, that also had real chocolate).

Instead it’s a block of cocoa flavored crisped rice covered with a strip of peanut butter and then covered in Hershey’s inimitable imitation chocolate.

As with many limited edition products, this bar is slightly smaller than the original. It’s 1.5 ounces versus the 1.6 ounces of the Whatchamacallit.

Whatchamacallit on the left and Thingamajig on the right

It’s hard to review the Thingamajig in a vacuum, so naturally I’m comparing it to the Whatchamacallit. I’m also prone to wondering if, when Hershey’s was developing the Whatchamacallit, that they didn’t go through this bar as part of the evolution of the new product, obviously rejecting it.

The Thingamajig has a nice cocoa scent along with a whiff or roasted peanuts. It’s not quite a Reese’s Peanut Butter Cup smell, but pretty close.

The bit into the bar is a quick snap, biting through the cocoa crispies is easy, they’re crunchy but have plenty of give since they don’t seem to be held together by marshmallow or peanut butter like the Whatchamacallit.

The mockolate coating is rather good ... I have to give Hershey’s credit, their fake chocolate can often be better than some other companies’ real chocolate. The cocoa flavors from the crispy center probably help.

The peanut butter is a bit salty, creamy and smooth (smoother than a peanut butter cup center).

Overall, it’s a nice experience ... probably not something I’d want again. I’m not sure why Hershey’s did it, but they’re not really taking any credit for it (they never emailed me about it, it doesn’t appear on their website) and it will probably disappear without any fanfare as well.

Rating: 6 out of 10

As a little side note, since I’ve never done an official review of the Whatchamacallit (which by now I’m rather dreading typing), I thought I’d add that here:

The bar smells like cocoa and toffee. The peanut butter crisped rice center is great. It’s buttery, salty, crunchy and has a good roasted nut flavor and a strong butter/dairy note to it. The caramel, though only a very thin layer, gives it a bit of a chew that holds it together in the mouth. The mockolate coating is creamy and melts well but offers no chocolate flavors here ... just a sealant for the crispy bar.

Rating: 6 out of 10

But most of all, I have to wonder why the Whatchamacallit isn’t a Reese’s branded product, getting the full benefit of the peanut butter branding.

I was really late in finding these bars in my area. Here are some other opinions on them: AV Club Taste Test (also a head to head), Cocoa-Heaven (head to head) and Candy Yum Yum.

Related Candies

1. Q-Bel Crispy Wafer Bars
2. Rising Cost of Candy - A Brief Study of Hershey Prices
3. Palmer Nest Eggs
4. I Miss: Bar None
5. 100 Grand with Peanuts
6. Snickers Cruncher

Cadbury does more for Easter than just the Mini Eggs and Creme Eggs, but we see little of that in the United States. I was lucky to find these imported goodies at my local Cost Plus World Market.

This tray of Limited Edition Easter Mallows is huge. Even though it only weighs 5.29 ounces, the large tray made it look like there was a lot of candy in here.

The clear tray holds the 10 chocolate covered marshmallow domes. They’re cradled well, and though a few of mine were cracked (could have been me treating the package roughly), none of them were leaking.

The candy construction is simple. A round cookie (biscuit) base with a dollop of Jaffa orange jam, then a heap of marshmallow, all covered in Cadbury milk chocolate.

They’re about 1.75 inches in diameter and about .75 inches high. The bite is soft and the chocolate shell is crisp and adheres pretty well to the marshmallow.

They smell like dairy milk chocolate before biting, but after biting through to the jam center, it’s definitely orange. The flavor of the jam is rather like marmalade, with a strong zest component along with some sweet syrup and tangy juice to it. The cookie base is soft and crumbly, like a graham cracker. The marshmallow, though soft and passable didn’t do much for me one way or the other. The milk chocolate coating is very sweet and has a dried milk flavor to it.

On the whole, these are very appealing. I really liked the flavorful punch of the center much better than the filled marshmallows I’ve had from Asia.

They were expensive though, at $2.99 for the tray (but I felt like I’ve been leaving my UK reader friends out lately). I’m not quite sure what makes them an Easter candy (maybe if they were egg shaped) or if there’s a non-Easter version that these are based on. The Cadbury site was no help. (But I did find out that these are sold at Aldi in the UK.)

Each Easter Mallow has 65 calories.

The gelatin is made from pork, so these are definitely not Halal, Kosher or vegetarian.

Related Candies

1. EveryBurger
2. Lindt Lindor Truffle Eggs
3. Princess Marshmallow Eggs
4. Lindt Chocolate Bunnies (Dark & Milk)
5. Cadbury Canadian Creme Eggs
6. Cadbury Orange Creme Eggs

This is the third time I’ve bought the Limited Edition Milk Chocolate Reese’s Crunchy Peanut Butter Cups.

I faithfully photographed the first package, but then ate them.

The second one, well, that was a King Sized version that I didn’t photograph, but then ate and realized that the proportions were different.

Then yesterday I was browsing my local 99 Cent Stores (yes, two of them, as they are less than a block apart and carry different stuff), I saw boxes and boxes of these. Since the expiration says 9K (November 2009), I figured they were well worth the 39 cents just so I could get these off my chest.

Reese’s Peanut Butter Cups made with crunchy peanut butter are not new. I remember them from the 90s and found this wrapper on Brad Kent’s site. Apparently they were also available in Canada, according to this wrapper on Mike’s Candy Bar Wrappers. This version is not to be confused with the Limited Edition Reese’s Big Cup with Nuts, which had whole nuts, not crushed ones.

They look, pretty much, like regular Reese’s Peanut Butter Cups. Fresh and nutty smelling, the tops were pristine on my most recent purchase (no oily puddles).

The chocolate is sweet and cool on the tongue, the peanut butter is immediately salty. The texture is the same as the regular cups except there are some big chunks of peanuts mixed in.

Most peanut butters are offered as either smooth or chunky, so it’s a natural evolution that Reese’s Peanut Butter Cups would come that way as well.

I liked these, I think they should be a regular item, but at the moment, if you have a 99 Cent Only Store the price is pretty darn good for fresh product. When those are gone, we can just wait for yet another limited edition or seasonal introduction. (I am kind of curious to try this crunchy style with the Easter favorite, the Egg.)

Other more timely reviews: Gigi Reviews, Candy Addict, Hanna Aronovich, The Chocolate Traveler and ZOMG Candy.

Side note: I saw a oodles of the now hard-to-find Reese’s Bars at the Fairfax & 6th 99 Cent Store.

Related Candies

1. ReeseSticks (Revisit)
2. Whoppers Reese’s Peanut Butter Flavored Candy
3. Reese’s Select Clusters
4. Reese’s Pieces
5. Elvis Reese’s Peanut Butter and Banana Cup
6. Factory Fresh Reese’s Peanut Butter Cups
7. M&M and Reese’s Pieces Peanut Butter Eggs
8. Reese’s Crispy Crunchy Bar

I have more candy than I will ever be able to review at my pace of 5-7 products a week. Here are a few items I’ve tasted recently and some notes on them (most gratuitous photos). So here are some small bites of a whole week’s worth of candy. Get ready to scroll!

I visited with Anne Hickey and the Plush Puffs’ crew when I was at the Fancy Food Show. At closing time they gave me a box of their Vanilla Bean Marshmallows. It’s new packaging for them, which I really like. It’s still spare and highlights the product well.

But what I liked best is that they’ve made the marshmallows a bit smaller. Now they’re 1” cubes instead of the larger version I tried several years ago. This means that when toasted the center gets molten before the outside catches on fire. (There are important physical laws that even marshmallows must obey.)

The box has been sitting next to my stove top and some evenings I’ll toast up two or three for dessert on the gas burner. It makes the house smell wonderful.

(Original review.)

I visited a few times with Seth Ellis Chocolatier while at the Fancy Food Show. They had a lovely array of samples, but for some reason I eschewed their truffles and became obsessed with their Candied Lemons.

It’ might be because they’re so beautiful.

Perhaps it’s because of this little nugget from their website, “We candy the freshest organic lemon slices slowly, over twenty-five days, using a traditional European method to preserve the intense lemon flavors.”

The box contains one full lemon slice plus and extra quarter. Special bonus, the packaging is made with wind power (well, that and some tree pulp).

The candying doesn’t make the peel as soft as some others, but then again, sometimes that makes them gummy and flavorless. This definitely has a bitter bite and because the pulp is also still there, it’s quite tangy. The dark chocolate is creamy and also has a woodsy bite to it.

(Website.)

I must have been obsessed with lemon and lemongrass at the Fancy Food Expo because the other item I knew I had to bring home was L’Estasi Dolce Sweet Ecstasy Lemongrass Ginger Truffles.

Lemongrass is a bit of a strange flavor. I love it in Thai cooking (hot & sour soup especially). It imparts the zesty notes of lemon peel, but it has a soft side to it as well, that I can only compare to bubble gum.

These nicely sized truffles are a real ganache made with lots of real cream.

The center is soft and silky with an immediate soft flavor of lemongrass. Then there’s the warming power of the ginger. The woodsy ginger flavors never come forward, it’s just that little burn in the background. This all combines well with the slight dairy flavor of the cream and the mellow dark chocolate.

One of the Fancy Food Show items I mentioned in my show notes was Rubicon Bakery.

They not only make all natural, wholesome products right here in the United States, their mission is to help people in need by giving job training, jobs placement assistance to work their way out of poverty.

The package pictured here is a mock up used for the distribution of the samples, the real thing is much nicer.

Their Strawberry CocoaBerries may put them on the map even without the amazing backstory.

They’re little meringue kisses, a little larger than a Hershey’s Kiss. The center is a crunchy fluffed egg white made flavorful by the addition of gobs of real freeze dried strawberries. To seal in the crispness, they’re dipped in bittersweet Guittard chocolate.

The freaky part about the whole combination is that it’s so tasty & satisfying yet so low in calories. They say that a serving of five is only 90 calories (about 100 calories per ounce, amazing for a chocolate product). So even if you ate a whole box of 15 bites, you’re still under the 300 mark of most king sized candy bars.

SFGate wrote about them last week too, those lucky dogs, it’s a local company for them.

Lest you think that everything is a rave and everything is from the Fancy Food Show, I thought I’d mention the Limited Edition Andes Mocha Mint Indulgence.

These candies have single-handedly caused me to swear off of all Andes products except for the original Creme de Menthe.

While I rail against mockolate, I recognize it has its place and there are a few products that I like and still eat that have it. (Goldenberg’s Peanut Chews & Hershey’s 5 Avenue.)

The Mocha Mint Indulgence is a freak product. I don’t even know what it is. The pieces are ugly (sorry, no photo of the interior, this is supposed to be a tantalizing post). Putty brown mockolate over a layer of mint green confection like the center of the regular Andes.

It smells like minted cardboard. The texture is like grainy wax. The flavor is like musty Christmas candles found in a drawer at an estate sale.

To close is something to restore our confidence in nuts: Ococoa Nut Butter Cups made right here in Los Angeles by Diana Malouf. I picked them up from her in person before Christmas but never go around to posting the review.

More than just gourmet peanut butter cups, these are tall cups filled with exotic nut butters & fruits. The flavor array is: Classic Peanut Butter, Pistachio Date, Sesame Fig, Hazelnut Chocolate, Almond Cherry, Cashew Apricot, Marzipan Truffle, Macadamia Guava, and Sunflower Honey.

The box is elegant and substantial.

The cups are about an inch high with a cute ruffle of chocolate around the collar and an inch in diameter at the top.

They were a bugger to photograph the interior, luckily their website has the fantastic and accurate cross sections that you can peruse. This one is Guava jam & macadamia nut butter. Probably the best experience I’ve had with macadamias & guava, which aren’t really my fave, but done very well here.

I was attracted most to the Sesame Fig, which I gobbled up after taking a photo. The sesame paste is combined with chocolate to create a sesame Nutella of sorts, though quite firm. Inside the center was a reservoir of fig jam. The toasted & grassy flavors of the sesame went well with the fresh & slightly tangy notes of the fig. Sunflower Honey was next on my hit list. Sunflower seeds have such a distinctive taste. This center was like a creamed honey with sunflower flavors.

Cashew Apricot was really decadent, as the apricot’s pine-notes were offset by the deep toasted butter flavors of the cashews. The hazelnut was also stellar, the freshness of the nut butter was so different from many other guianduias I have regularly. (I shared some others and didn’t take complete notes on the rest.)

Unlike many nut creations that rely on salt to bring the nut flavors forward, Ococoa lets the sweetness of the nuts come through. The only problem I had with these, if it could be called that, was the construction. The chocolate cap on the top was very thick, so biting the pieces in half wasn’t very easy. While I don’t think it’s imperative that all chocolates be dissected, it meant that there was always a larger reservoir of chocolate at the end when sometimes I really wanted to end on a nut note.

They’ll set you back $22 for a 9 piece box.

Candy Addict also had an excellent write up on these back in December.

Related Candies

1. Fling: Milk Chocolate, Dark Chocolate & Hazelnut
2. Andes Fall Harvest Mix
3. Candy Dump 2008 part 2
4. Caffarel Figs & Chestnuts (Fico & Castagna)
5. CocoaBella “World’s Best Box”
6. Jacques Torres
7. Crunchy Sweet Sunshine