October is Fair Trade Month, which makes sense since Halloween is the number one candy holiday. A few years ago I’m pretty sure few people, especially candy fans even know what that meant, happily much of that has changed, both through education efforts and the simple ubiquity of the products displaying the logos. Fair Trade guarantees the growers of raw materials & makers of products a fair and liveable wage for their products, you can read more about it here. Luckily all sorts of fair trade products are becoming more available to regular consumers, even at big box stores like Target, grocery & drug store chains.

I’ve tried quite a few fair trade candies over the years, including Divine Chocolate. Divine is expanding more in the United States and has a broader range of products now than ever before. One of their representatives sent me a nice sampling of their products, so I’ll be reviewing them over the next month or so. The motto is Heavenly chocolate with a heart.

First, their standard 3.5 ounce chocolate bars. While fair trade chocolate isn’t hard to find, fair trade candy bars are. Yes a nice dark bar is all well and good, but sometimes I want a little more in my decadent treat (without enslaving any children in Africa for it either). With a retail price of about $3 a bar, it’s certainly no hardship for the chocolate aficionado. But of course the larger question is, how do they taste?

I’m starting with the Divine 70% Dark Chocolate.

I tried this chocolate back in 2005 and while I can’t say whether they’ve changed the formula or way that they’re making the bar, I like it much better than I did then.

The packaging is lovely. Before it was a simple black wrap with their logo. The new package is a matte paper with a foil inner wrap. The decorative icons are fun and attractive, I spotted hearts, turtles, geese and something that’s either a comb or a Menorah.

The bar inside is wonderfully tempered. Shiny, even and no hint of bubbles or bloom. I like the thickness of the pieces and that the bar snaps easily into the little portions.

The scent is a little grassy and fruity.

On the tongue the cocoa butter melts quickly into a silky puddle. Flavors are middle of the road, there’s nothing difficult or loud about this bar. I get a little bit of coffee, cherries, olives, woodsy eucalyptus and very little acid. The finish is smooth and with only a slight bitter note but no dryness.

The high fat content makes this very munchable. I like that in a chocolate bar, though I know that some fans prefer a more intense concentration cacao.

99% of the ingredients are fair trade certified for this bar (this incldes the sugar, vanilla and cocoa products - only the non-GMO soy lecithin is not).

Rating: 8 out of 10

The Divine Hazelnut Milk Chocolate is completely new to me. I tried the 27% cocoa plain milk chocolate and was struck by how the milky flavors reflected the European-style.

I think this package is the prettiest of the three. I liked the brown wrapper with gold and cream colored icons, it feels elegant, playful and subtly conveys that this is a milk chocolate product.

The ingredients in this bar, like the dark one go for fair trade when possible, though this one only clocks in at 69% with the cream, soy lecithin and chopped hazelnuts as traditionally sourced.

The bar is softer than its dark counterpart. Snapping it in half it’s clear that part of the reason is the plethora of crushed hazelnuts.

The bar smells milky, a little nutty and a little cheesy.

On the tongue it melts quickly but is a little sweet and sticky at first. Then come the flavors, the dairy flavors lean towards powdered milk, have a great smoky cocoa flavor and of course the hazelnut.

It’s not quite giaunduia, but it’s close. The bar overall is a bit sweet for me but fills that gaping hole out there for fair price fair trade candy bars that are more than straight chocolate.

Rating: 7 out of 10.

I’ve fallen in love with real white chocolate. The Divine White Chocolate with Strawberries bar provides an additional confectionery twist. It has little “strawberry crisps” mixed in.

The cocoa content on this bar is a staggering 25%, which means it’s one quarter cocoa butter. Milk solids make up another 26%. (And the fair trade percentage here is 71%.)

Strangely enough the calcium content on a single serving is 16% of your RDA and 4 grams of protein. I wouldn’t call it a full serving of dairy, but it’s certainly not completely junk food.

The bar smells like Frankenberry cereal.

The little berry crisps dot the bar and look to be evenly distributed.

The melt of the white chocolate isn’t quite as even as the other two bars, it has a slightly fudgier grain to it, but it is smooth. The strawberry crisps are more than just little dried bits. They’re crunchy and tangy, with the floral scent of berries along with the high pitched tartness. But the tangy part isn’t intergrated into the white chocolate like the Meiji bar I tried recently.

If you have a soft spot for white chocolate and strawberries, I’d suggest giving this bar a try. I enjoyed it a lot more than the Frey but the Green & Black’s White Chocolate (plain) is still the gold standard for me.

Rating: 7 out of 10.

All of the bars are Kosher. I don’t know the full distribution of the bars but you can find some of them places like Whole Foods and other stores that carry natural products. Look for wider distribution soon as well as new products from Divine for the holidays. I saw some little foil wrapped milk chocolates themed for Halloween (available web only) on their site. 

Related Candies

1. Askinosie Chocolate
2. 3400 Phinney: Fig, Fennel & Almond and Hazelnut Crunch
3. Zotter Candy Bars
4. Terra Nostra Pocket Bars
5. Theo 3400 Phinney Bars
6. Endangered Species Halloween Treats

Name: Divine Chocolate
Brand: Divine
Place Purchased: sample from Equal Exchange
Price: £0.65 (online)
Size: 1.5 ounces
Calories per ounce: 162-165
Type: Chocolate

These little 45 gram bars are a wonderful example of how a niche product can break out big in the wide candy world. Made in the UK from fair trade cocoa beans, these bars come not only in the familiar milk and dark varieties, but also an orange flavored bar and they’ve also introduced a smaller bar for kids called Dubble.

The dark chocolate bar is smoky and rich and has a good, complex flavor to it. Very woodsy with a slight dry finish. The chocolate is smooth but a little waxy at first as it warms up on the tongue, but there’s no hint of grain at all. At 70% cocoa solids, this is a very chocolatey bar but doesn’t have that crumbly feel that some have. The snap was good and personally, I prefer a chunky bar to a flat one.

The milk chocolate bar is very European, with a strong dried milk component to it. It’s very sweet but has a good chocolate taste and is smooth and rich on the tongue. AT 27% cocoa solids, this is a very milky bar (using both dried milk and dried cream).

Again, you’re probably asking, why pay a bit more for the same quality? Well, in this case more money is going directly to the farmers who produce the cocoa beans. Farmers (by this I mean the folks who actually tend the plants, harvest the beans and prepare them for shipping) not only get a decent wage, they are guaranteed income through long-term contracts and the company supports education for children in the area. Economic stability provides political stability which in turn helps to turn the African economy to a more sustainable one not based on government aid where communities build themselves through their agriculture and small industry.

One note about how Divine and Equal Exchange differ - Divine is NOT organic. If you’re looking for a bottom-to-top socially responsible chocolate, go with Equal Exchange because its cocoa farming is organic and is working with cooperatives in multiple locations as well as using organic, unprocessed sugar. If you’re looking for a move in the right direction (or don’t have access to EE), then go Divine and support the widest possible marketing efforts (hey, buy some from both and help farmers in Peru, Dominican Republic and Ghana!).

Rating - 7 out of 10