Less than 1% of the US population is allergic to peanuts (it’s estimated at .6% actually). But for families that have a peanut-allergic member it means that the whole household has to go peanut free (and sometimes classrooms as well). So finding candy that everyone can have is an issue. And there’s no reason that there can’t be excellent, no-compromise peanut free candy.

Enter the new P-NOT BUTTER flavored Sixlets ... yes, they’re Sixlets but instead of being mock chocolate they’re mock peanut butter.

This little flip top box boasts that it contains 44 pieces peanut butter flavored but peanut free candy.

The little spheres are bright and attractive ... if a little rolly. I’ve got to say that I appreciate M&Ms for their pleasing roundness but ability to stay put after playing with these Sixlets.

I’ve seen another review of these and thought maybe she had a bad batch. And I was curious what a fake peanut product would be like. What’s in there?

Ingredients: soy flour, sugar, dextrose, partially hydrogenated palm kernel oil, reduced protein whey, corn syrup, artificial flavor, corn starch, colors, lecithin, tapioca dextrin, salt and carnauba wax. (may contain gluten)

So it’s soy butter? That’s not so bad. I’ve bought that before for sandwiches.

The shells are strangely crispy & crumble and are cool on the tongue. The insides are soft and pasty, like super-smooth peanut butter.

But oh, after a few chomps on the trio I put in my mouth and I was repulsed. It reminded me of something but I couldn’t quite place.

At first I kept thinking of purses, basements & babies. I thought it was the soy part and it reminded me of strained pea baby food. And then I thought some more and realized that it reminded me of the smell of vomit in a hot car. The initial flavor is grassy and a little milky ... but then there’s this awful acrid tangy note that just hangs there like spit up baby formula. But it’s not like some distant vomit ... it’s something inside my own mouth, it give me the feeling that maybe I threw up a little while ago and forgot about it, except for this awful taste in my mouth.

Ultimately I think that these are a fantastic public service. Give these to children who are allergic to peanuts but have never actually eaten them and they’ll be sure to never be tempted to touch them again.

(For the record, I gave some to Amy-Who-Spits-Things-Out and she was miffed to say the least and wants to give them a negative 4 rating.)

UPDATE 9/22/2009: I heard from SweetWorks who manufacturers & distributes P-NOT Sixlets. They assure me that the product was discontinued (and the package I reviewed was possibly expired - but it had no expiry date marked on it and was only introduced a year ago, so how was I to know?).

Related Candies

1. Sunspire Coconut Bars
2. Beechies Force Chewy Candy
3. Reese Hazelnut Creme
4. Sixlets & Limited Edition Dark Chocolate Flavored Sixlets

Starbucks Chocolate is a study in short attention spans.

It was launched barely more than a year ago with little promotion to support it, no website (just a page on the Starbucks site) and a baffling retail plan where it was sold everywhere except Starbucks.

The line included coffee & tea infused chocolate bars, tasting squares and truffles. The packaging echoed Starbucks strong image, was all natural and made no direct mention of Hershey’s as the manufacturer. For Christmas special flavors were created that echoed the seasonal coffee drinks. However, the new brand was a tad on the expensive side and entered the mass-manufactured upscale chocolate market just terms like staycation entered the vernacular.

So last week as Hershey’s announced huge second quarter profits, it also formally announced that they were discontinuing the Starbucks Chocolate line.

CNN Money summed it up pretty well:

But that new line was badly timed because the economy started slowing soon after. Consumers slashed spending last year and early this year, turning away from most extravagances, including pricey chocolate. “The timing of the launch of the Starbucks proposition, frankly, we just missed the window,” said Hershey Chief Executive David West during a Thursday conference call. “Our partner obviously had some other business challenges and the consumer at that price point wasn’t sustainable.”

Added to that happy news about their profits (which were the result of cutting manufacturing costs by closing factories in the US, moving to a Mexican facility, raising prices and using cheaper ingredients), Hershey’s also formalized the discontinuation of Cacao Reserve, Hershey’s own branded high end chocolate line. (Hershey’s also closed Joseph Schmidt, a chocolatier line based out of San Francisco earlier this year and moved all production for Scharffen Berger to Illinois.)

With this news, I grabbed the last Starbucks product in their line that I hadn’t reviewed yet (and as illustrations for this little death knell post).

The Caramel Macchiato Truffles come in a nicely packaged pair at the ghastly price of $1.39 at the drug store. Honestly, if this sort of truffle pair was available at an actual Starbucks to accompany my plain coffee, I might have gone for it more regularly. With the “startling news” that coffee drinks contain huge amounts of calories which cause cancer, a simple cup of coffee with cream and two truffles would actually be a smaller indulgence than an actual Caramel Macchiato.

I’ve never had a Macchiato (I’ve never actually had anything fancier than a latte or mocha in all my years), so I can’t comment on how well it mimics the frothy creation described thusly by Starbucks:

A signature Starbucks(r) beverage. A creamy mix of vanilla and freshly steamed milk marked with intense Starbucks(r) espresso, topped with velvety foam and our own proprietary buttery caramel sauce.

The milk chocolate shell is nicely molded. It holds a fudgy, smooth cream that tastes a bit like a mocha cheesecake. Sweet, a little tangy with a light coffee taste and maybe, just maybe a hint of toffee (caramel).

It was pretty sweet but with coffee it works ... though the actual coffee overpowers the not-much-coffee-taste.

In the end, I don’t think it was bad timing that sunk this line. I think it was bad merchandising - it should have been available at actual Starbucks. And a year is far too little to decide the success of a new line of chocolate. My view is that Hershey’s is uninterested in building brand loyalty through quality.

The only thing that makes sense about this is the statement on the side of the box:

Starbucks is committed to purchasing cocoa and coffee that are grown and traded in an ethical, transparent and sustainable manner.

To learn more about our cocoa-purchasing practices, please visit us at http://www.starbucks.com/cocoa

Watching Cadbury & Mars move more and more towards ethically traded and sustainably grown & harvested cacao, I’m not seeing much for Hershey’s except from their Daboga arm. I can see where this Starbucks line is just a liability for profits. Hershey’s has shown itself to be more concerned with profits (and high profits, not just tidy ones) than the quality of its products and place within the economies it locates itself.

Related Candies

1. Hershey’s announces closing of Joseph Schmidt & Scharffen Berger Bay Area Facilities
2. Starbucks Chocolate: Eggnog Latte Truffles
3. Rising Cost of Candy - A Brief Study of Hershey Prices
4. Starbucks Truffles
5. Starbucks Chocolate

The Hershey’s & Starbucks marriage has moved quietly out of the honeymoon stage. I see the products around quite a bit, though I haven’t been tempted to buy any again since I tried their launch line of items.

Then I saw their new holiday truffles. They have three new variesties that I spotted at both Rite Aid and Target.

The new truffles are: Peppermint Mocha Truffles, Gingerbread Latte Truffles and Eggnog Latte Flavored Truffles.

I stared and stared at the two packages for Gingerbread and Eggnog and I couldn’t figure out the difference. Gingerbread was going to be a little more on the cinnamon side and eggnog was going to be more on the nutmeg side. Both are milk chocolate.

Even though they were on sale, I opted for just the Eggnog ones. I think nutmeg is a hugely underrated spice and I love the combination of milk chocolate and nutmeg. (Frances bought all of them though.)

First let me say that I’ve never had a Starbucks coffee drink before. I’ve had straight lattes and cappuccinos and tried their Chantico hot chocolate before, but I’ve never had any of their flavored drinks. Like my aversion to sodas, I just don’t care much for sweet drinks. So I can’t compare the experience of this truffle to one of their actual hot Eggnog Lattes.

The narrow domed pieces are very attractive. Nicely molded and aromatic. I got an immediate whiff of chocolate and nutmeg with a little hint of rum flavoring.

The chocolate shell is shiny and nicely tempered. The chocolate is sweet but has a slight pop of coffee flavors. The sugar, cream and palm oil ganache center is creamy with a few little bits of spice in it. There’s a very slight hint of coffee from time to time, but for the most part this is a chocolate piece about the egg nog flavors, not espresso.

Overall, as I’ve found with egg nog in the past, this is pretty sweet stuff. The piece is nice, but as I’ve noticed with the other truffle boxes, I kind of want a variety. I did see a gift box at Target that had a mix of Mocha, Peppermint Mocha and Gingerbread Latte Truffles, but at $10 for less than 6 ounces it was a worse deal ounce for ounce than the stand up boxes. So I think I’m just going to keep my eye on it and hope it’s still there after Christmas. Or go to a real chocolatier and get something that’ll really roll my eyes back in my head.

As drug store chocolates go, they are all natural and Starbucks makes a point of saying that their coffee and chocolate are sourced ethically and grown sustainably (doesn’t say anything about the palm oil though). They’re certainly better than most other mass-produced boxed chocolates in that respect. Kosher.

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2. Starbucks Truffles
3. Starbucks Chocolate
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5. Dove Jewels
6. Chuao ChocoPods
7. Pocket Coffee

As we gear up for the final showdown for Election 2008, the commercial tie-ins will start popping up.

Kai’s Candies has a line of candidate sets. The one for Barack Obama is currently available and includes lollipops with Obama’s likeness on them plus little single candies that either say VOTE or have an image of a donkey.

Later in August they’ll have a set for John McCain that features a lollipop with his face plus red elephant candies.

The images are made by hand. Basically sugar and syrup are boiled, a little flavor or color is added and then the different hunks of colored candy are assembled into a large blob that is rolled thinner and thinner - little slices are cut that reveal the design created by stacking the different colors. This is the same traditional technique used to make swirled & twisted lollipops, starlight mints and candy canes.

In Japan this technique is called Kumi Ame (rolled candy), where these are made to Kai’s Candies specifications.

Kai’s Candy has a nice post on their blog that shows photos of the process.

In the case of Kai’s Candies, the background is a translucent candy instead of an opaque color, which adds to the appeal of these, like they’re enamel.

The Obama pop is attractive, I recognize it as Obama, though the flesh tone is a bit light and his lips should be darker as well. It’s about 1 1/2 inches across and about 1/4 inch deep. The stick is a stiff plastic, white with a twirl of color. They’re a bit longer than usual lollipop sticks at almost eight inches, so you could put them in a vase or something as a centerpiece.
The flavor is light. The website says that Obama is lemon-lime, but at times it tastes like a sweet banana or simply boiled sugar. There’s absolutely no hint of tartness to it, or even any zest. I found that the individual pieces were similarly bland. (I found McCain bitter, but that’s probably the red food coloring.)

The design goes through and through, it’s not an imprint or a raised design.

However, as the candy dissolves the different kinds that make it up dissolve at different rates. The clear candy background seems to be the hardest, so Obama’s face disappeared more quickly (as did the donkey in the little piece).

As a piece of edible propaganda, it’s one of the best I’ve seen. It’s good quality stuff and the company takes great pride in their work. The packaging is spare but appropriate. (I liked that the donkey, elephant & vote were not only in clear wrappers but had color coded ends.)

They are expensive ($14.95 for a set that includes 4 pops and 14 little candies) but they’re also hand made. There are also mini-sets for only $3.95 but of course it makes the per item charge higher ... and don’t forget shipping. There’s nothing on the site about just ordering the vote and party affiliate animals (though I bet you could contact them directly for that).

UPDATE 8/18/2008: Kai’s Candy has lowered the prices, the regular set is now $13.95. They also include lettered pops that say “Obama” or “McCain” and mixes that have both Obama and McCain face and name pops mixed.

UPDATE 2/20/2009: Kai’s Candy has a message on their website: Kai’s Candy Company Is No Longer In Business. We’d like to thank our customers who helped launch our business, but like many others, we haven’t been able to sustain our business through the recent economic downturn.

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5. Goodbye Reed’s
6. Barley Sugar Candy

Though I admit freely that I take samples from candy companies (always fully disclosed to you, dear readers), the new Starbucks chocolates line was one of the rare times when I actually asked for a tasting kit when the press release arrived via email. (Usually companies specifically offer to send me something, about half the time I say yes.) I actually had to ask twice, as the first person never actually sent it. (Or my UPS guy is wise to the contents of the packages delivered to my house.)

The biggest reason for asking was because I knew that this tasting kit existed and the idea of going out and buying 7 different boxes at over $5 each was kind of prohibitive, even for someone who has a line item in her personal budget for candy.

There are lots of chocolate bars out there that feature coffee and tea combinations (Joanie’s Smiles, Dagoba, Dolfin, Theo, to name a few). So whatever Starbucks was going to come up with should be distinctive. What they have going that that most others don’t is a line of “truffles”. Each comes in a single flavor box (4.2 ounces) and retails for $4.99 to $5.49. I saw them at Target yesterday for $5.29.

Dark Chocolate Espresso Truffles - Intense, indulgent dark chocolate delights infused with our bold Espresso Roast coffee.

The smelled of freshly ground coffee even before taking a bite. The dark shell is shiny and has a decent snap to it.

Where I didn’t care for the inclusion of the crushed coffee beans in the chocolate tasting squares, this truffle just goes for flavor and texture.

It’s a very dark mix of flavors, much stronger on the coffee than the chocolate side of things and with just a hint of acidity and bitterness.

Milk Chocolate Caffè Mocha Truffles - Luscious milk chocolate embraces creamy mocha centers infused with our rich Espresso Roast coffee

I tried eating these truffles blind at first, just having one in the car without looking at the wrapper.

I thought this one tasted like fudge. Nice fudge, but plain old chocolate fudge. The ganache center was smooth, but still not a decadent buttery melt that I’d associate with something called “truffle.” I really wasn’t getting the mocha vibe here.

Then I felt really full and even though I was in the car for another half hour I didn’t feel like eating any additional truffles. Basically, this was my least favorite of the four ... not bad and I’d probably be happy with it in a mix of truffles, but pretty unhappy if I’d bought a whole box.

Milk Chocolate Chai Truffles - Creamy milk chocolate wraps around a sweetly spiced Tazo(r) Chai black tea center.

Oops, I photographed this one up-side-down. It’s supposed to look like a little teacup.

The center is a mild and buttery ganache with a strong chai scent and flavor to it with a slight grain. The flavor notes, like the tasting square of the chocolate, omit the clove that’s so commonly the loudest part of chai and instead focuses here on cardamom & ginger and perhaps only the lightest hint of cinnamon & black pepper. I like the combo very much, I think it goes well with the milk chocolate. (But YumSugar didn’t like that at all, she thought it was missing its essential chai-ness).

I’ve never had a Tazo Chai, as Starbucks won’t serve it unsweetened, so I can’t say how this flavor profile compares for fans of that drink.

Dark Chocolate Vanilla Bean Truffles - Sweet and dreamy vanilla from Madagascar meets exquisite dark chocolate in a lovely pairing

It’s definitely a strong dose of vanilla here. It was easy to smell those bourbon vanilla notes even before cracking the shell in my teeth.

The white ganache has little flecks of vanilla in it and a mildly sweet flavor. The dark chocolate shell balances it all very well, a little bitter, a little bit of a dry finish.

It goes very well with coffee.

I loved the little wrappers. They have cute little icon designs on them that kind of reflect the flavors inside and an extra foil wrap around the chocolate itself for extra protection.

They should sell a mixed box of these. Heck, they should sell the sample box I got as a gift selection. (It probably doesn’t need the full 3 ounce bars in it though, since the tasting squares are pretty much the same thing. I haven’t opened those yet as I wanted to get through the truffles first. I’m planning a head-to-head with Choxie 3 ounce bars.)

Basically, the Chai and Vanilla are the two that I’d be most likely to buy, but I don’t know if I’d want a whole box ... I’d like a mix like the Tasting Squares are offered. There’s a fifth flavor as well, a Macchiatto, but that’s not sold via retail outlets at this time.

What I’d probably be most likely to do is buy one or two to have with my coffee while sitting at the Barnes & Noble ... except that’s not really the kind of life I have where I sit around in bookstores.  And I don’t go into Starbucks very often, there really aren’t that many in my area that are more convenient that the indies and I’m kinda cheap and just as likely to stop at the 7-11 or McDonalds if we’re talking chains. But maybe the enticement of a little $1.00 piece of chocolate would make me stop and relax.

UPDATE - Here are some other reviews: YumSugar, Chocolate Snob, Candy Addict and The Chocolate Life.

Related Candies

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7. Dagoba Chai

I rarely go into a Starbucks, but I do drink their coffee at the office sometimes. I think my favorite blend of theirs is the Estima (which they don’t make available for our office, drat). At home I’m more likely to drink Trader Joe’s but I’m not a coffee snob, I’ll buy coffee at 7-11, McDonald’s, happily drink the stuff on an airplane and of course at many of the local coffee houses in Los Angeles.

I’m not a “coffee drink” person. I just like a cup of coffee with some milk in it for the most part, but I’ll drink a capuccino now and then. I think coffee is a flavor that’s good enough to be savored by itself. No need for caramel, hazelnut syrup or other intrusions of flavors. (I do drink Mexican Mochas in November.)

I was still eager to try the new line of Starbucks Chocolates and happily accept the offer from some PR folks for a tasting kit (shown here, which is not available for retail sale).

I am kind of picky about my coffee and chocolate combinations though. I like my chocolate smooth, and I don’t usually want to eat my coffee beans. (I had a seriously dangerous chocolate covered coffee bean problem in college that led to an EKG and some stern words from a doctor about moderation.)

So I greeted the new Starbucks and Hershey’s chocolate venture with a little trepidation, mostly worried that both would bring the worst they had to offer to the products (Starbucks high prices and Hershey’s inflated prices for substandard quality or playing off the cachet of their Artisan Confection lines Dagoba & Scharffen Berger without delivering).

Their new product line consists of chocolate bars and tasting squares. There is the standard dark and milk plus two infused with tea flavors (Passion Fruit and Chai) and then a Mocha dark chocolate and a Citron dark chocolate. As expected they also have chocolate covered coffee beans (in milk chocolate) and a line of four different kinds of truffle-style bonbons.

The venture between Starbucks & Hershey’s is a strange one. Starbucks makes the sourcing of their coffee beans part of their marketing effort, with a pledge that they pay above market rates to the growers. It’s not quite fair trade (though they do have the Estima blend that is certified fair trade), it has certainly raised awareness of the issue of growers of our non-essential items like coffee and now chocolate. In this case the package makes note:

Starbucks is committed to purchasing cocoa and coffee that are grown and traded in an ethical, transparent and sustainable manner. To learn more about our cocoa-purchasing practices, please visit us at starbucks.com/cocoa

It’s unclear from that webpage if the chocolate in the Starbucks branded chocolate products was obtained within these principals or not. The package (on the other side) says “Manufactured for Artisan Confections Company Berkeley, CA 94710 USA under the authority of Starbucks Coffee Company”. (Emphasis mine) I’m still not sure who made these products. (Clay Gordon tried to get more info on this subject, but was unable, but I agree that the couldn’t be made at the Scharffen Berger space in Emeryville and I’m more inclined to believe they were made by the Dagoba folks.)

The good thing is that the risk with these is low for the consumer. They’re all well priced items, none more than $5.49 and available at local drug stores and discount chains. (I already spotted the full line at RiteAid.)

The ingredients on all the items are good, real vanilla, no PGPR though no indication what the cacao levels are on the products. (Well, also no indication of what the caffeine levels are on the coffee ones!)

To start, I tried the Milk Chocolate Covered Coffee Beans. They feature the Caffe Verona beans at the heart, sourced from around the world and prepared in the Italian roast style. Inside the little stand up box the glossy beans are sealed inside a clear cellophane bag. The size is 3.5 ounces and retails for $4.99 to $5.49.

They smell very sweet, the chocolate is milky and soft to the bite (so no flaking off). The combination of the crunchy bean at the heart and the chocolate coating is nice. A bit on the sweet side for me, when it comes to coffee confections, but still very nice. The consistent quality of the beans are a highlight. I ate at least a dozen and didn’t get a chewy or acrid one. (7 out of 10)

At the heart of all the confections, of course, is chocolate. The tasting squares are nicely wrapped little 5 gram pieces.

Milk Chocolate. They say it’s, “Sweet, silky indulgence; rich & rewarding” and I’m inclined to agree. It’s a much smoother chocolate than I’m accustomed to from Hershey’s or even Scharffen Berger. It has some strong vanilla notes and a good milky texture. (8 out of 10)

Dark Chocolate. They say it’s, “Deep, complex flavors; smooth and satisfying” and I think that was overselling it. It was rather sweet but still smooth. It lacked a depth of flavor, but it pairs well with coffee, has only the slightest acidic tang and has a good buttery melt. (7 out of 10)

They come in both 3 ounce bars or a mixed bag of tasting squares (that include the Mocha Dark Chocolate). Bars are $2.99 and the tasting squares are $4.99-$5.49 for 2.6 ounces (kinda silly, really to pay so much more for so much less).

Passion(r) Dark Chocolate features a Tazo herbal blend of hibuscus & natural flavors. It has a very fruity scent and a grainy melt on the tongue. The little grainy bits are tangy and have a strong berry (and hibiscus) flavor to them with a tint of peach and passion fruit. It’s purely a personal thing but I thought this was dreadful ... from the texture to the combination of flavors, the sickly scent and the way it all overwhelms the chocolate. (4 out of 10)

Citron(r) Dark Chocolate is also a Tazo blend of tea leaves and lemon oil. This one smells pleasantly of lemon, but very little of chocolate. The texture is not as grainy as the Passion, but still not smooth. The lemon essence was strong, but had no citrus tang to it, thankfully. Still, no chocolate flavors came though, nor much of the tea base either.  (6 out of 10)

Mocha Dark Chocolate should epitomize this fusion of chocolate and Starbucks, right? It smells wonderfully rich, a combination of chocolate and coffee and a dollop of vanilla. It’s apparent looking at the square from the back that it has ground coffee beans in it, not just an infusion of flavor. It’s a bit grainy but crispy when chewed. It’s much like the chocolate covered coffee beans, but has a stronger chocolate flavor to it that isn’t quite overhwhelmed like the others. Still, I’m not one for the bits in there, but I admit that’s a personal preference.  (6 out of 10)

Chai Milk Chocolate includes Tazo tea leaves and natural flavors in milk chocolate. It smells quite rich, mostly of nutmeg, cardamom and clove. Though it looks grainy, it’s really quite smooth even with the little inclusions. It has a wonderful spicy mix of flavors without being too sweet. I’m a big fan of spicy chai but can’t stand how sweet it can be. This is a very nice mix, I almost like it better than the Dagoba bar (which has actual ginger pieces in it). (7 out of 10)

What I found most surprising about this collection of chocolate tasting squares branded by a coffee company was that three out of the six of them were tea infusions and only one was actually a coffee flavor. Their slogan for the line of products is, “when coffee dreams, it dreams of chocolate” but I think it should be, “when coffee dreams, it ends up with tea in its chocolate.” Some sort of self-loathing or something. (Or adverse reaction to cannibalism, of course coffee doesn’t want coffee!)

The curious part is that Starbucks is not selling these at their stores or even on their website. They’re a Starbucks experience without a Starbucks shop. Like the Choxie line at Target, I think they’ve done a nice job of finding the essential nature of what they have to offer, packaging them nicely and charging the appropriate amount that people are willing to pay for a personal indulgence.

I’ll have a roundup of the Truffles in a separate post. 

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5. Scharffen Berger Tasting Squares
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Just Born has been adding lots of new products lately. Usually it’s just a different color or shape on the regular Peeps line, but the Spooky Friends add a new element to the Peeps marshmallow line.

What’s so different about them is that they’re individually wrapped. Oooh .... you know what that means? They’re not conjoined. There’s no little sticky spot where they’re separated from their row of quadruplicate siblings.

It also opens up the possibility for some diversity in a single package. This bag of 54 individually wrapped Peeps has three different shapes: Googly-Eyed Green Mummy, Purple-Eyed Jack ‘o Lantern & Shrugging Ghost. (There are other mixes that have skeletons, bats and spiders.)

While I love the idea of being able to give out fun little sugar puffs to kids for Halloween, I feel like they may think it’s a practical joke when they try to get the little packets open. Let’s hope their parents let them have scissors, because that’s what I resorted to.

I thought these would be the same as regular Peeps, and I happened to have some regular Easter Peeps around for comparison. Here’s what I found:

The main thing that detracted from any recommendation for Spooky Friends is that they’re not as puffy and therefore do not work with Peeps Mash Ups as well. I rather liked the light vanilla flavor, but I missed the springly-lofty texture. They also didn’t seem to get stale as easily, but I’ve only had them for a week ... poking holes in each package in order to let them get dried out isn’t really that practical either. They have their selling points but they’re still not going to get a better rating than the original.

At about 9 cents a marshmallow, they’re cheaper per item than the Frankford Marshmallow Pals, but they’re more expensive per ounce. Since they’re both made in China, I can’t see why you wouldn’t go for the more detailed Frankford Marshmallow Pals ... unless you don’t like coconut flavor.

The package notes that Peeps are Gluten Free.

UPDATE 10/31/2008: It does not appear that Just Born continued this product. I have not seen it for 2008.

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Way back in the day there was a cute little candy called Tart n Tinys. They were tiny little pellets of tart candy, kind of like SweeTart, only sold in a small cigarette-pack-sized box that dispensed the candies from a little slip-tab at the top. (Nerds are still sold in this format.) They were made by Willy Wonka Candy Company, which was founded by Breaker Confections in 1971 just in advance of the feature film, Willie Wonka & The Chocolate Factory. The book (called Charlie & the Chocolate Factory by Roald Dahl was published in 1964 and already wildly popular as was James and the Giant Peach which came out in ‘61.)

The Wonka line of candies were largely a marketing invention, the only candy in the original line up of confections that was actually mentioned in the book were Everlasting Gobstoppers.

However loosely tied Tart n Tinys were to Wonka’s imagination, I loved them. The little chalky pellets were fun to sort and stack, simple to share and easy to portion. The original flavors were Cherry, Lemon, Lime, Grape and Orange. The texture always seemed a bit smoother than SweeTart, which had a chunky and gritty texture (which I also appreciate).

In 1988 Breaker Confections sold the brand to Nestle. Nestle eventually made some changes to the candies, mostly because they had also recently acquired the Sunline brand of SweeTart confections in their takeover of Rowntree (who bought Sunline in 1986). Sunline products (SweeTart, Sprees and Bottle Caps) were then branded under the Wonka label as well. In the early 1990s Tart n Tinys were reintroduced with a new colorful candy shell (more like mini Spree than mini SweeTart now). The most interesting part of the candy shell addition is that the grape ones were no longer purple, they’re now blue (but thank goodness they’re not the blue punch flavor of SweeTart).

The new candy coated variety were also a little rounded, so they roll. No more stacking. But I have to admit they were fun to look at, and probably a little easier to sort even in dim lighting conditions.

So, you may have noticed that I started this post with, “Goodbye.” This is because Nestle has decided to discontinue both Tart n Tinys and Chewy Tart n Tinys.

It makes sense that Nestle thinks that the line is redundant (as I found with the head to head comparison between the Chewy Mini SweeTart and the Chewy Tart n Tiny) to products they already produce. The marketing on them was never particular strong, they don’t do seasonal editions (no pastel Tart n Tinys for Easter, no red & green for Christmas) so it’s easy to see why people have not responded to them as much as other products like SweeTart, Sprees and Runts.

I’ve enjoyed Tart n Tinys since their introduction but rarely buy them simply because I never find them in stores. Runts have been more available, even in the movie style box. I don’t think I’ve actually bought Tart n Tinys in five years for this reason. How successful can a candy be if you can’t find it in the first place? There are still a few online vendors who still have inventory left, so if you’re a fan, get ‘em now!

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