Another new brand of jelly beans from an old favorite, Smartie Jelly Beans.

Just to make things clear, the package says, “Tangy Fruit Flavors” ... just in case people thought they were some other assortment of flavors associated with Smartie. They never actually say which fruits they are, though.

Actually, I think Smartie are an ideal Easter candy, with their pastel colors and light flavors. I like Smartie. I like their lack of flavor, the way they dissolve so quickly and smoothly. I like their tiny tablet size, their light colors and complete indistinguishableness from one another.

These jelly beans were about the same price as others are these days, retail of $1.99.

The Smartie come in five flavors/colors.

The shell is a dry and a little crumbly and cool on the tongue (as dextrose usually is). The shells have a tangy and flavorful layer. The flavors aren’t very strong or complex. Grape is the most vivid, in that grape soda way. Green apple is pretty mild. Blue tastes like ball point pen ink smells (I think it’s raspberry). Cherry is very tart and then very sweet but less bitter than most pink/red cherry candies. Lemon was probably the sweetest of the bunch.

What was missing was the white Smartie, you know, that one that we all think is pineapple and is by far the best. (What? You don’t think so, too?)

The colors are bright and opaque, rather like highlighter pens. The funny part is that Smartie actually makes their lack of color in their compressed dextrose tablets a selling point. From their website:

Our candy is intentionally made in pastel colors so that our customers will be eating more candy and less artificial colors. Don’t be fooled by candies like ours with bright colors, you can taste the dye!

In the case of these little jelly beans, I think they’re using just as much dye as everyone else. Most of all I noticed the similarities between the Smartie Jelly Bean and the SweeTarts Jelly Beans.

So I gathered up an assortment of both and put them side by side. The SweeTarts Jelly Beans are on the left and the Smartie Jelly Beans are on the right. They are extremely close in colors, although the Smartie are missing the orange one completely.

The beans were essentially identical with the Smartie being slightly more flavorful, mostly in the tangy layer. The colors very little but the purple and the green are the easiest to tell apart by looking at them and the blue in the SweeTarts version is punch flavor, not raspberry.

I really don’t have a preference of one over the other. If you have a choice, I say go with whichever is cheaper or whichever brand you feel you prefer to support.

They’re both made in Canada and come in 14 ounce bags, though their ingredients label differs slightly ... so it’s entirely possible that this factory churns both out under contract with Nestle or CeDe Candy.

While all of the Smartie compressed dextrose products are gluten, nut and milk free, the Smartie Jelly Beans are made in Canada and are made in a facility that processes all the hit-list allergens: peanuts, nuts, milk products, soy products, wheat, eggs and sesame seeds. 

Related Candies

1. Wonka Nerds Jelly Beans
2. Blueberry Hill Spice Jelly Beans
3. Jelly Belly Deluxe Easter Mix
4. Smarties Bubble Gum
5. Starburst and Jelly Belly Jelly Beans

Everything’s better when it’s big!

These are big Smarties. Yeah, there are two rolls of Smarties there in the picture. One is a regular sized roll and the other are the new gigantor Smarties.

Each Mega Smartie is the same diameter as a quarter and tastes suspiciously like a regular Smartie. (Yes, those are Mega Smarties with regular Smarties on top to show scale ... Mega Smarties do not come with hats.)

Really, there’s very little difference except that for the first time I was able to taste the actual vague flavor of each of the Smarties colors. Not that there’s a lot of it. Not that I want a lot of flavor in my Smarties. They’re plesantly sweet and tart and dissolve quickly on the tongue. If I have any complaint with the Mega Smarties, it’s that they’re not quite as crumbly. There’s something so light and chalky about the demi-Smarties that allows them to enter the bloodstream instantly.

If there’s one thing to recommend Mega Smarties, it’s because they’re now in a single-serving package, you should be able to find them with other candy bars instead of in with the bulk and fun sized bags. I usually only pick up Smarties at Halloween, because that’s the easiest time to find them in the large bags ... see how clever they are!

(The weird thing is that I didn’t know what to call these. The label just refers to them as Smarties with no reference to the size. The Smarties.com website doesn’t say anything about Mega Smarties even existing.)