Cadbury is a dominant chocolate brand around the world. (See this article from Business Week that shows it as the #2 chocolate on the planet.)

What’s especially fun about Cadbury chocolate is the little variations depending on the country. One of those is the Australian set of candy bars. I picked up this single serve bar of Dairy Milk Snack after seeing it in Sera’s photo stream last year (I didn’t really want the big size bar).

It’s a simple concept - a segmented bar with different flavored fillings in each piece. (Note that the large bar has only five segments.)

The first thing that sets this little bar apart is that each piece is coded with the contents. Though the package didn’t say what the fillings are (and please, why?) I did figure out the pineapple one immediately and took a good guess at the strawberry and orange.

The flavors in all are: caramel, pineapple, coconut ice (I have no idea what that is), strawberry, Turkish delight and orange.

My bar was fresh, unmarred and in great condition.

Caramel - I thought it’d be like the Caramello, but it’s a little firmer, a little thicker. The chocolate outside is rather strange - it has a good snap, but not a very good melt. It’s a bit stiff, a little chalky. The flavor is recognizably Cadbury with a strong powdered milk flavor and a gentle malty cocoa taste.

Pineapple - has a light tangy pineapple scent. The fondant is thick, it has a good sheen to it, but it doesn’t flow. The flavor is sweet and has a tangy pineapple bite. It’s an odd combination with the musky chocolate, but I enjoyed the change of pace.

Coconut Ice - honestly I don’t know what this is. It’s pink and it’s crumbly and has a slight sweet flavor that I can’t quite place. If it’s supposed to be coconut, it’s missing that completely.

Strawberry - the fondant is smooth, but a little more crumbly than the pineapple. Fragrant and floral, there’s not tart component. Rather authentic tasting and pleasant.

Turkish Delight - wow, they went all out for the rose here. The texture is quite soft, more like a jelly than a firm paste. The floral notes are pungent with a slight tangy middle note that dissipates quickly. I rather liked it, but I can tell that this would be quite off-putting for many Americans and other cultures not accustomed to floral flavors.

Orange - I had hoped this would be the winner piece, but I found it rather bland. The fondant was too firm and lacking a distinctive zest.

Just as a little touchstone, I picked up an American Cadbury Dairy Milk bar to compare the flavors, and I do find that I prefer the stickier, fudgier texture of the Hershey-made version, but that may just be what I’m accustomed to.

It’s a fun bar and honestly I’d probably enjoy a whole bar of the pineapple or Turkish delight, the rest of the flavors just didn’t feel like they were the best that Cadbury could muster. (I know they can do better with the caramel & chocolate combination.) For the money, especially since I’m paying import prices, if I felt like boxed chocolate candy, I’d be better off getting some Russell Stover or finding a See’s or I’d probably even choose a Whitman’s Sampler of this.

One of the best things I can say about Cadbury right now is that they’re making a huge effort to go Fair Trade with their chocolate though it’s going to be a long process.

Some other reviews: Jim’s Chocolate Mission, Chocolate Reviews,  Sera at The Candy Enthusiast.

Related Candies

1. Cadbury Crunchie
2. KitKat Temptations: Hazelnut & Coconut
3. Cadbury Eggs: Creme & Caramel
4. Sky Bar
5. Cadbury Twirl and Snow Flake
6. Violet Crumble

Besides the regular chocolate covered nuts that Brach’s has been making for about a hundred years, Brach’s has more recently branched out into more than the old fashioned pick-a-mix items.

the new Indulge gable-box line includes some boxed chocolate items (like Cherry Creme Clusters) as well as the standard bridge mixes and chocolate covered nuts.

I picked out these two from the samples that Farley’s & Sathers sent me: Coconut Almond Escape and Caramel Almond escape because they both have almonds at the center but were definitely outside of the normal panned nuts offerings.

Besides the color coding of the boxes, it’s hard to tell the candies apart from the pictures on the package ... they’ve obviously taken some artistic license or are able to produce identical candies in both dark and milk chocolate. (Click to see it a bit bigger on Flickr.)

Coconut Almond Escape is called Rich, creamy, coconut covered almonds coated in luscious dark chocolate.

They make it sound simple but it’s really not. There is an almond at the core and there is a “sweet chocolate” coating (which has lactose as the second ingredient after sugar and before chocolate & cocoa butter). But that white stuff in between goes like this:

sugar, vegetable oil (palm & palm kernel), nonfat milk, titanium dioxide, soy lecithin, vanilla, gum arabic, corn syrup, modified food starch, salt, coconut oil, natural and artificial colors

So that “coconut covering” has very little actual coconut in it ... as far as I can tell the smallest dash of coconut oil and maybe that natural flavoring.

They certainly smell coconutty - like suntan lotion. The pieces are glossy and large. The almonds are crunchy and nicely toasted. The white cream is soft and has a good melt on the tongue ... not quite fondant and rather salty. Sometimes I get a fake butter flavor from it, which turns me off. The whole effect is rather good otherwise and rather different.

I was hoping for the elusive Dark Chocolate Almond Joy experience, but without actual coconut flakes, all the chewy texture is provided by the almonds. It tastes rather fake, but the hit of salt gives them a good munchability. But on the other hand I’m hesitant to recommend a candy that has more coloring (titanium dioxide in this case) than salt. But I don’t know what my daily recommend intake of titanium is. Maybe it makes my cell phone reception better. Or makes me impervious to UV radiation.

Caramel Almond Escape is Rich creamy, caramel covered almonds in luscious milk chocolate.

I should have photographed these two candies together to show the difference in size. Most of these are about the size of a Peanut M&M.

These milk chocolate pieces look great otherwise, very nicely panned they’re shiny and smooth. I was rather surprised when I opened the package that they smell like maple.

I was hoping for a nice chewy caramel, but probably expecting a Brach’s Milk Maid Caramel.

Instead it’s more like a maple fudge instead of anything resembling a caramel. And it’s an awful like like fake maple.

The nuts are crunchy, but their tiny size leaves the proportions here a bit off as well. I’ve been eating the, but I have a hard time believing that I’d buy them.

Rating: 4 out of 10

It’s nice to see Brach’s bringing production back to the United States, but I’d like to see some less convoluted recipes ... or I’ll just stick to the Bridge Mix, Candy Corn and Spearmint Leaves that they do so well.

Related Candies

1. Brach’s Indulge Cookie Nibbles
2. Marich Easter Select Mix
3. Brach’s Chocolate Candy Corn & Halloween Mix
4. Almond Joy
5. World’s Finest Continental Chocolate Almonds
6. Sconza 70% Dark Chocolate Toffee Almonds
7. Dove Caramels & Chocolate Covered Almonds

If there’s one thing I think that’s might pull our government out of the red, it might Mars excessive registration of trademarks for their limited edition & marketing tie in candies.

For the new Transformers: Revenge of the Fallen movie this summer, Mars has created a line of collectible M&Ms packages that feature different characters from the Transformers pantheon plus M&Ms in Transformers-styled outfits.

The seven packages:

(Yeah, I’m missing some package images, but that’s all that came with the press kit Mars gave me ... how odd.)

What I think is most interesting about this is that the package is the only thing that’s different (besides, of course the Strawberried Peanut Butter M&Ms). Open up the packet of the M&Ms (mine was Bumblebee 2 of 7) and there’s no fun new design of the M imprint with a twist on the Transformers like they did with Pirates of the Caribbean Pirate Pearls, Indiana Jones and the Crystal Skull and Shrek II (basically Mega M&Ms).  The Star Wars ones, though introducing Dark Chocolate M&Ms, did not have fancy imprints.

What is good news is that the packages are no smaller. With many of the limited editions what you get in addition to “specialness” is less. The Milk Chocolate Chocl-O-Bots packages have the same 1.69 ounces as the standard Milk Chocolate M&Ms.

The only truly transformed product for the movie tie-in is the Snickers Nougabot (tm). Due to physical laws of the conservation of matter, the energy required for the transformations, the bar is smaller than an unTransformerized one. *

From the outside the packages look rather similar. (Click to enlarge to read the ingredients if you wish.)

This isn’t the first time Mars has mucked with the nougat for a movie. Back in 2007 they turned it green for Shrek but left it the same size, because really, how could a Shrek-ified candy be smaller? The traditional bar is 2.07 ounces and the Nougabot is 1.83 ounces.

The difference, otherwise, is really just the addition of Yellow #5. Considering how much some parents hate Yellow #5 (hint: enough to get it banned in Europe), it’s hard to understand why a candy which was formerly artificial coloring free would add it. Further, the Snickers website doesn’t list the Yellow 5 on the page for the Nougabot bar (sorry, can’t link directly to the page because of stupid flash & beware of annoying sounds).

So how does it taste? About the same. The flavor seemed a little “darker” but I don’t know if that was the caramel batch ... sometimes even big factory candies like Snickers can vary from day to day.

The only thing I liked about it is the same thing that I prefer about the Snickers Dark, that there’s one less bite in it. Because honestly I think that 1.83 ounces is the perfect size for a Snickers bar.

* My theory of this kind of violates the whole world of Transformers and many other fantasy, action & sci-fi movies where small things turn into big things without the perceivable addition of extreme amounts of energy. Anyway, in order to turn back and forth without loss of mass, you’d need lots of energy to turn into matter ... conversely to shrink you’d need to have a way to store a huge reservoir of energy (if you wanted to grow again) or release it. I’ve always wondered if Alice became super-dense when she shrank and puffy, aerated & light when she grew.

Related Candies

1. Reese’s Chocolate Peanut Butter Bats (Dark Knight)
2. Snickers Adventure Bar (Indiana Jones)
3. Snickers Rockin’ Nut Road Bar
4. Snickers Nut ‘n Butter Crunch
5. Elvis Reese’s Peanut Butter and Banana Cup
6. M&Ms Line
7. Snickers Xtreme

I got this one slightly smashed sample of the new Baby Ruth Crisp from All Candy Expo.

I’m a little hesitant to do a full review of the product based on a “fun sized” bar, so consider this a preview.

The wrapper says that the new bar is Baked Wafers, Caramel, Peanuts & Creme. It’s a nice white & waffle pattern background with the familiar Baby Ruth logo.

From the description it sounds like it could be the old Bar None. But a quick sniff and it’s clear that this is a bar with a strong peanut identity.

The layers are pretty complex. There are wafers and in between the lower wafers is a peanut butter creme. On the top of the wafers is a pretty thick layer of caramel and then some chopped peanuts.

The whole effect is a startlingly familiar flavor to the Baby Ruth but with the texture of a KitKat.

The only disappointment here is the chocolate. Nestle doesn’t really make many chocolate candies any longer and this new bar is no exception. I don’t have the ingredients, but judging by the other Nestle Crisp bars that I do have access to, this is a mockolate coating.

It lacks a good creamy component (more waxy) but has a little cocoa punch to it ... just no good dairy milk chocolate addition.

The addition of the Baby Ruth Crisp also marks the change in Nestle’s rebranding & repackaging of their Crisp bar line.

The new packages for Butterfinger Crisp and Crunch Crisp sport the tag line De * LIGHT * fully CRISPY

The most significant change is the reformatting of the bar.

The original Crunch Crisp was a long & wide bar. The new version is not only smaller (the overall weight of the package) but is also now a narrower (but slightly taller) bar in two separate pieces. The original was 1.74 ounces, the new on is 1.34.

The last few times I’ve tried the Crunch Crisp bars the ambient temperature was over 80 degrees ... not the best climate for this bar.

Since then I’ve acquired these two versions and both benefit from temps in the high sixties. (Hooray for Southern California’s June Gloom.)

The flavor & overall ratio of crunch, creme & mockolate is similar with both bars. It reminded me a bit of chocolate pudding & ice cream cones. It’s harder to take a “big bite” of the new small bars.

Because of the wafers they seem less like candy and more like decadent cookies.

Since having the Q.bel bars, though, it’s hard to say that these are more than passably decent.

The Butterfinger Crisp disappeared from store shelves around me, and I thought it was discontinued. It turns out it was just going through this reformatting.

Like the Crunch Crisp this one has gone from 1.76 ounces to 1.41 ounces. It also goes from being manufactured in Venezuela to the United States.

The innards look virtually the same to the last one I ate four years ago.

It smells like fake butter flavor ... or maybe butterscotch candies. The crispy wafers are good, the cream in between is a little salty and has a light peanut butter taste (actually less peanutty than the Baby Ruth).

The chocolate on this seems less punchy and more like the waxy stuff from a Butterfinger Bar.

I’m sure the new two piece format makes production for both full serving & fun size much simpler. (And I really don’t have a problem with that, I like fun sized bars because sometimes I want variety for my “single serving”.)

I don’t have much of an issue with companies making products smaller in order to keep prices the same (or raising prices) though in this case they’ve not only made it smaller, it’s not quite the same as before because the shape may change some ratios. Still, they pack some calories for such small bars - the new Crunch Crisp is 190 (was 250) and the Butterfinger Crisp is 210 (was 250).

Again, having found the Q.bel line, I see no reason to personally entertain this stuff any further unless I had some sort of financial issue that I couldn’t afford the Q.bel or no longer had access. (But these still wouldn’t be a choice high on my list. Nestle is capable of making chocolate and I think these would be much better with it.)

Expect the new line of Crisp bars including the Baby Ruth Crisp to hit shelves late August or early September.

Related Candies

1. Wonka Tinglerz & Nestle Buncha Crunch
2. ReeseSticks (Revisit)
3. Nestle Crunch (Now Even Richer Milk Chocolate)
4. Butterfinger Stixx
5. Nestle Crunch Dark Stixx
6. Nutrageous
7. Head-to-Head: Butterfinger vs. 5th Avenue

Das Foods which is already known for their cute little caramel morsels has expanded into the gourmet lollipop market. (Did you know there was a gourmet lollipop market?)

Their initial offerings are petite pops that look suspiciously like ordinary lollipops you’d get at the doctor’s office after bravely taking an injection without crying or biting the nurse.

These, however, are made in decidedly grown up flavors and with all natural ingredients.

Naughty Ginger - Ginger & Lemon

This amber pop looks rather blah, like an all natural candy usually does.

It doesn’t mess around though. It didn’t smell like much, kind of like lemon, but maybe like tea. The first sensation I got when putting it on my tongue was a zap of ginger. Spicy. The tangy lemon entered and brought its companion bitterness with it (I guess that’s the naughty part, bitterness is like a lack of gratitude but sometimes a reminder of what we have).

It was a cross between a cough drop and a ginger hard candy. The spicy feeling on my lips, tongue & throat lasted quite a while.

The ingredients are pretty impressive: sugar, rice syrup, citric acid, crystallized ginger pieces, citric acid, lemon oil, natural ginger extract

Fab-O-Pom - Orange & Pomegranate

Unlike many pomegranate candies, this is just a light and natural pink, like a garden rose. It smells rather woodsy - like tea in a sandalwood or cedar box.

The flavor is tangy and bit like a mellow cherry or raspberry. But then the orange kicks in. Instead of the juicy flavor it’s all about the zest here. There are little bits of orange zest as well, they give it a less than smooth melt on the tongue but also vibrant pops of flavor.

Caramel Me Happy -Salted Caramel

This dark brown pop was opaque. It smells a bit like a bowl of brown sugar - just lightly toasted.

The texture is just a smidge less smooth but the caramelized sugar flavors come out right away. It’s a little salty and not very sweet overall. The butter or cream components are missing ... so it’s more like a brulee topper for me than an actual hardened caramel. But that still kept me happy.

For an all natural hard candy, they are extremely expensive. Right now the variety pack is going for $3.99 for 4 ounces on the Das Foods website. (Each pop is about a half an ounce and there are 8 in the package. So they’re $16 a pound or 50 cents per pop.)

If you’re going through morning sickness or have motion sickness problems, the ginger pops are an excellent option. The caramel pops are a nice take on the hardened caramel, I appreciated that they weren’t too sweet. The orange & pomegranate didn’t thrill me, but I think I was detecting more bitter citrus oils than most folks probably would. I don’t mind it at first, but it does leave a weird taste in my mouth.

In addition to the flavors reviewed here there’s also one called Man Bait which is Bacon & Maple. (I gave it to Amy, who thought it was pretty tasty, much more on the maple & smoke side and not much else from the bacon ... for the record she’s one of those people who doesn’t like her syrup to get on her bacon.)

Expensive but certainly unique. If you’re going for really vibrant flavors and all natural ingredients, these may be a great option. They’re certainly a fun impulse item at a cafe or gift shop but I don’t think I’m crazy enough about them to buy a whole box.

Related Candies

1. Hammond’s All Natural Lollipops
2. Melville Candy Company Honey Spoons
3. Jelly Belly: Lollibeans
4. Yummy Earth Organic Pops
5. College Farm Organic Naturepops

Though I wouldn’t call Los Angeles a candy city, we certainly have our share of sweet spots. I’m more likely to go to San Francisco for candy adventures than the west side, but after promising for several years I finally made it to Compartes Chocolatier to pick up some items for Candy Blog.

This wasn’t actually my first visit to the Brentwood shop, but certainly the first one in this century (I was a D-Girl in the 90s and my office was not far from there). I had to see the place since the new generation, Jonathan Grahm expanded the classic line of stuffed fruits & novelty molded chocolates with truffles & ganaches with inventive flavor combinations.

The shop is compact but has a lovely display area on the wall of the chocolates and the main counter that appears to be divided in to two areas: classic offerings and modern. (My distinctions, not theirs.) They serve gelato so there are a few tables inside and out front. (For those who follow Compartes on Twitter, I did spot Jonathan at his laptop tucked in the corner at one of the tables.)

The classic products are sold by the pound (as fruits & nuts tend to come in various sizes) while the truffles & bonbons are sold by the piece. The classics were $35 a pound and the bonbons were $2 each. I left the shop with $50 worth of chocolate in one rather large & heavy box.

Classic Chocolates

Chocolate Dipped Glace Fig

The fig is glossy is and sticky. It looks like a light fig (green) like a Kalamata. I prefer black figs (Mission) mostly because they have darker flavors ... it’s like the difference between golden raisins & regular raisins. It’s very sweet at first, the figgy flavors are tangy, a little grassy from the seeds with some raspberry & floral-like green tea flavors. The dark chocolate offsets this well, especially by bringing in the creamy melt.

It’s definitely show-stopping beautiful. Best eating fresh & quickly.

Candied Orange Peel dipped in Dark Chocolate

These tiny little fingers were wonderfully shiny on the peel edge. It was all peel, too, cooked in sugar syrup to a light and translucent tenderness - no trace of acrid & foamy white pith. The dark chocolate looked silken brown. Each piece was a combination of bitterness from the orange oils and dark chocolate, vibrant zest and sweet citrus & cocoa flavors. The texture was chewy & a buttery creaminess. Perfection.

Hazelnut & Orange in Dark Chocolate (not pictured)

These were simple little dark chocolate cups that could have easily been coconut haystacks. I was hoping that the combo of the chocolate & nuts with those awesome orange pieces would work ... sadly the whole thing tasted a bit “cheesy” and I couldn’t figure out why ... something about the hazelnuts lacking their nuttiness. I’ll pass on these in the future.

Ginger Medallions

The ginger coins are tender and soft, a bit juicy. With citrus notes and a warm woodsy burn, the sweet candied ginger goes well with the bittersweet chocolate that has a slightly dry finish. There’s no trace of sugary grain here, it’s more of a smooth jelly texture. Beautiful to look and and expertly made.

I would buy a pound of these. Ginger is a root vegetable, right?

Modern Chocolate

Mexican Hot - (skull & crossbones)

A strong mix of cayenne & black pepper notes in dark chocolate. The ganache is smooth while the dark chocolate flavors are woodsy with a slight tannin to go with the earthy pepper flavors.

Original - (blue stripes)

I try to buy these wherever I go. It’s always good to try the base for everything else. The chocolate enrobing was perfect, the little design on top was cute and easy to remember. The dark chocolate flavors were mild, the ganache was very buttery with a good smooth and quick melt.

Vanilla & Black Pepper - (stripes with dots)

I should have taken a photo of this, I didn’t realize it would be a white cream center until I bit into it far from the camera. The immediate hit was of vanilla and butter, in a cupcake sort of vibe. Then the peppercorns kicked in, giving the vanilla more of a rum & woodsy moderation. Rather sweet, but with a lingering brightness from the pepper & vanilla pods.

Jasmine Tea (pink flowers & blue lines)

The dark chocolate takes a back seat to the strong & musky floral notes of the jasmine. The tea adds a little pop of acidity to it that gives a fresh lingering feeling to this. The ganache is silky smooth and not too sweet.

Blackberry & Sage (blue & purple square mosaic)

The blackberry is a dark and jammy flavor with a light tangy touch, the sage brings it back around with an herbal splash - a bit on the strong side, so much so that I’m not sure I’d know that it was blackberry without a key. Still, a sage truffle is great.

Candied Fennel

This little ganache center was topped with some lightly candied (glazed) fennel seeds (instead of the brightly colored candy shells that most of us are familiar with). Fennel on its own has a light sweetness and anise flavor. These brought out the dark licorice and molasses notes of the chocolate. Smooth and satiny with a curious fibery crunch from the seeds.

Lavender Marshmallow in Dark Chocolate

Yes, it’s a bit jarring to see that bright lavender center. The marshmallow was moist, fluffy but dense. Sweet but not sticky, it had a good bite. The flavor was woodsy & floral - but a bit odd combined with the chocolate. The whole thing reminded me of bug spray ... though not in a bad way, just that the floral notes weren’t quite as balsam-ish as I’d hoped.

Coffee & Cacao Nib and Coffee

The ganache in this pair is flavored with real coffee, so there’s a slight grain to the otherwise silky center. The flavor was good, rich & bold. I liked the crunchy nibs but I’m not that fond of eating coffee beans when it messes up the texture of well-tempered chocolate.

Fleur de Sel Caramels

I’ve made it pretty well known that I favor “wet” caramels, that’s the chewy stuff that has a good stringy pull and long, smooth chew. These were the “short” caramel style and have a strong butter flavor. I wasn’t fond of the texture, which was a cross between fudge & caramel and the lack of toasted sugar notes.

Shichimi - (the spice dusted one) this is made of seven spices: red chili pepper, roasted orange peel, yellow and black sesame seeds, Japanese pepper, seaweed, and ginger. The spices here angle towards the toasted sesame and chili peppers. I didn’t get much citrus out of it. The whole thing kind of left my lips burning, but the chocolate & fatty ganache balanced it well. The only issue here was that the spices kind of got out of their cup and I caught a few of these flavors in the other chocolates I ate.

Smoked Salt - (square with black crystals on top) delicate and light chocolate ganache with an earthy & metallic aftertaste to the salt. I’m beginning to think that I don’t care for smoked salts. Often they remind me of a campground in the morning, that lingering scent of a fire gone out mixed with damp sleeping bags from the morning dew & coffee made in an aluminum pot.

Cashew Fruit - (gold sphere) - this wasn’t a ganache but a bit of gooey cream center, kind of like a runny creme brulee. The flavor was a bit like green bananas. Smooth, a touch of grassy brightness and sweet milk.

I loved the classic items. I’d go back and buy the orange peels (some of the best I’ve ever had), figs (though I’d like to have some candied figs too) and ginger medallions in a heartbeat. I thought the price was really competitive and fair ($30 when sold in full pound boxes) for a line that is so labor intensive and requires top quality ingredients.

The truffles & bonbons were good and I enjoyed some of the flavor combos and of course the plain one. The price was a bit higher than I’m willing to do for such small items unless they’re particularly unique. The great option though is that it’s a fun shop to visit, they’re very knowledgeable about their products (they’re made right there, after all). They also have a line of African-themed bonbons called Chocolate for a Cause that are made with African-sourced flavors (mango, coconut, cardamom, plantain, grains of paradise, red rooibus tea). They’re a fundraiser for Relief International and their projects in Darfur and include a bead bracelet. After getting emails about these for year and pretty much going there to pick up a box ... they were sold out.

If I’m in the area, I will definitely visit again. The bonbons change constantly as new produce comes into season & Jonathan experiments with new combinations so I give them a 7 out of 10. I’ll probably continue to taste the bonbons but will go home with the fruits/ginger so they get a 9 out of 10.

Compartes Brentwood Boutique Chocolate Lounge
912 South Barrington Avenue
Los Angeles, CA 90049

310-826-3380

Related Candies

1. Pete’s Gourmet Confections: Marshmallows
2. Valerie Confections: Pour Homme and Pour Elle
3. L’Artisan du Chocolat
4. Valerie Lemon Hazelnut Nougat
5. Chuao Chocolatier
6. K Chocolatier
7. Jacques Torres
8. Boule Chocolates and Fruit Pate

Hershey’s Whatchamacallit was introduced in 1978. I remember the launch, the commercials and buying the candy bar quite a bit in the first few years when it came out.

It was a peanut butter & crisped rice bar covered in milk chocolate. It was simple, crunchy, looked really big and was satisfying.

Hershey’s has never seemed particularly proud or supportive of the Whatchamacallit. Their advertising for it waned after the eighties; maybe they wanted to go out on a bang with this classic commercial:

The Hershey’s website lists only four notable moments in Whatchamacallit history: introduction (1978), reformulation (1987), package redesign & king size release (2002). You can see the earlier, less “blasty” package design on Brad Kent’s wrapper archive and Mike’s Candy Wrappers (2002 & 2003)

The page mentions nothing about the second reformulation where the bar lost its milk chocolate and gained its rich chocolatey coating (circa 2006).

So you can imagine how surprised I was to see that the Whatchamacallit earned a Limited Edition version, called Thingamajig.

This bar is made with chocolate, cocoa crisps and peanut butter. At first glance it sounds like it might be the original Whatchamacallit, the one without the caramel (well, that also had real chocolate).

Instead it’s a block of cocoa flavored crisped rice covered with a strip of peanut butter and then covered in Hershey’s inimitable imitation chocolate.

As with many limited edition products, this bar is slightly smaller than the original. It’s 1.5 ounces versus the 1.6 ounces of the Whatchamacallit.

Whatchamacallit on the left and Thingamajig on the right

It’s hard to review the Thingamajig in a vacuum, so naturally I’m comparing it to the Whatchamacallit. I’m also prone to wondering if, when Hershey’s was developing the Whatchamacallit, that they didn’t go through this bar as part of the evolution of the new product, obviously rejecting it.

The Thingamajig has a nice cocoa scent along with a whiff or roasted peanuts. It’s not quite a Reese’s Peanut Butter Cup smell, but pretty close.

The bit into the bar is a quick snap, biting through the cocoa crispies is easy, they’re crunchy but have plenty of give since they don’t seem to be held together by marshmallow or peanut butter like the Whatchamacallit.

The mockolate coating is rather good ... I have to give Hershey’s credit, their fake chocolate can often be better than some other companies’ real chocolate. The cocoa flavors from the crispy center probably help.

The peanut butter is a bit salty, creamy and smooth (smoother than a peanut butter cup center).

Overall, it’s a nice experience ... probably not something I’d want again. I’m not sure why Hershey’s did it, but they’re not really taking any credit for it (they never emailed me about it, it doesn’t appear on their website) and it will probably disappear without any fanfare as well.

Rating: 6 out of 10

As a little side note, since I’ve never done an official review of the Whatchamacallit (which by now I’m rather dreading typing), I thought I’d add that here:

The bar smells like cocoa and toffee. The peanut butter crisped rice center is great. It’s buttery, salty, crunchy and has a good roasted nut flavor and a strong butter/dairy note to it. The caramel, though only a very thin layer, gives it a bit of a chew that holds it together in the mouth. The mockolate coating is creamy and melts well but offers no chocolate flavors here ... just a sealant for the crispy bar.

Rating: 6 out of 10

But most of all, I have to wonder why the Whatchamacallit isn’t a Reese’s branded product, getting the full benefit of the peanut butter branding.

I was really late in finding these bars in my area. Here are some other opinions on them: AV Club Taste Test (also a head to head), Cocoa-Heaven (head to head) and Candy Yum Yum.

Related Candies

1. Q-Bel Crispy Wafer Bars
2. Rising Cost of Candy - A Brief Study of Hershey Prices
3. Palmer Nest Eggs
4. I Miss: Bar None
5. 100 Grand with Peanuts
6. Snickers Cruncher

At Target over the weekend I stumbled across these. They’re called Twixels and come in three flavor varieties: Triple Chocolate, French Vanilla and Creamy Caramel.

I’ve never seen them before, so I’ve done a little poking around.These were introduced in 2001 or so in Europe. The package says that these were manufactured in Russia ... I’m hoping that’s a temporary thing until Twixels either succeed or fail in the US (as Mars has pledged to support the communities where they make their candy in the United States - Twix are made in Cleveland, Tennessee).

I picked out the Triple Chocolate variety which was described as Dark Chocolate with Chocolate flavored Caramel & Chocolate Cookie. This sounds like the limited edition Twix Triple Chocolate from late 2006/early 2007. 

The box is pretty ordinary but has a funky parallelogram shape - bigger on the top than the bottom. The tray inside protects the contents well, after all, they’re coming all the way from Russia. The tray has three discrete sections, but the plastic film seal over the top covers the whole thing, so no way to just open one little bit and save the rest of later.

Inside are basically mini Twix bars. They’re three inches long and have a similar ripple to the chocolate as in the large Twix.

The little sticks have a crisp bite, the cookie is very firm but not terribly flavorful. The chocolate enrobing says it’s “sweet chocolate” and though it has no milk in it, it does have milkfat. It’s very sweet, but rather rich as well and gives me a satisfying “Dove Chocolate” feeling. The caramel is just a tiny strip on the top of the cookie, so it’s hard to get much chew out of it. It doesn’t have the wonderful pull like the large sized Twix does, but here it gives just a bit of texture.

Overall, I can’t say I liked them any more than any other Twix product (except for the Limited Edition Java Twix).

They’re easy to eat and a nice size for controlled portion snacking. The box recommends four sticks as a serving which is 140 calories (35 calories per stick). Four sticks actually feels like a lot, so for those trying to have a small and satisfying indulgence, these may be a good trick. (Or just eat one Twix out of the pack.)

I paid $2.99 for 4.4 ounces of slenderized Twix bars ... too much for me. Think about it, a regular Twix is 2 ounces and costs less than a dollar. The only reason to buy these is if you actually prefer this flavor profile to the original full-figured bars. (You can stop reading here if you want, that’s about it for the actual product review, the rest is just me ranting.)

As a side note, I find the current version of the Twix.com site as supremely annoying and poorly executed as Mars other “hot” site, Skittles.com.

First, I have to “load” a huge flash thing that takes an actual minute. While I’m waiting there’s a progress tally that has a guy “chewing it over for me” ... one of my least favorite things to do on the web is watch people chew. In fact, I’d say it’s something I actively avoid. If there were a ChewBlock add on for Firefox, I’d be all over it.

Second, once it’s loaded, I go right to the PRODUCTS option because the “game” is going. The products pop over plays AUDIO ... audio which cannot be turned off or controlled in any way.

Finally, as I navigate the products, there are three: Twix with all its different sizes and shapes, Twix PB and Twix Ice Cream. There is no mention of the actual existence of these Twixels. Thanks Mars, thanks for putting a relevant web address on the package.

If you want more snark on their advertising campaign and the other contents of the flash game, please read this Happily Bitter post (some strong language).

Since Mars was unable to help me learn more about their product, I turned to YouTube, where I ended up finding some advertising from Russia’s TBWA agency that made me realize that the whole Fling marketing concept was no accident.

The end tag line is “it makes us chat about everything” if by everything you mean “fluff” - let’s see, they have a prince on a white horse, some clothes, an inept plumber, a man’s ass, fighting children, drinks, a manicure, a goat-headed boss/co-worker and a gift car. I guess it’s actually realistic, candy is just about as relevant and important as all those other consumerist nuggets. (Okay, child rearing is important ... and I know that workplace annoyances are, well, annoying, but boiling women down to shopping, image-obsessed daydreamers who want to be rescued is insulting.)

So, to sum up: in a complete vacuum, I found Twixels Triple Chocolate to be okay, regular Twix patrons will probably like the change of proportions & snackability. In the presence of everything else like the current Twix advertising campaign, their equally insulting & unworkable companion website plus the paucity of information about the actual product ... well, I like them slightly less. They get a 6 out of 10 based on the former.

Related Candies

1. Q-Bel Crispy Wafer Bars
2. Trader Joe’s Chocolate Covered Gingersnaps
3. Revisit: Take 5, Sunkist Fruit Gems & Snickers Almond
4. BonBonBars: Malt Ganache & Scotch
5. Twix PB
6. KitKat Caramel