Head to Head! Smarties vs. M&Ms

Yes, in the continuing quest to not only bring you the best and worst candies in the world, I'm going to educate you on the subtleties between our seemingly identical candy choices.

Today I'm tackling the UK product, Smarties, which is made my Nestle and the American product M&Ms which are made by Mars.



First, a little background (some of this I only know vaguely so feel free to correct me). M&Ms were originally developed as a candy for soldiers to give them quick energy in combat situations and be easy to carry. Some people wonder what M&M stands for, and many think it's for the Mars brothers, but in reality it's Forrest Mars, Sr. and Bruce Murrie. Murrie's father was one of Hershey's trusted partners at the company and provided the chocolate inside M&Ms until the 70s.

As with most UK treats under the Nestle name, they were originally made by Rowntree which was later swallowed up by the growing Nestle corporation. Developed several years before the M&M, Smarties are still one of the most popular candies in the UK. The UK version are purported to have orange chocolate flavored orange Smarties (and back when there was a brown Smartie it was mocha flavored) but I am using Canadian Smarties for this head to head.



First, Smarties are slightly bigger than M&Ms. An M&M is approximately 1 cm in diameter while the Smartie is 1.5 cms.



However, the Smartie is slightly flatter than the M&M. I didn't weigh them.



The most noticeable difference between the two is the candy shell. The Smartie shell is much thicker and has a very pronounced crunch to it. It also seems to have a flavor. When I looked at the ingredients for the Smarties, I saw that there is wheat flour (and cornstarch & sugar) in the shell whereas the M&M shell is made only of sugar, cornstarch and color. The Smartie has a slightly graham cracker taste to it. It's pleasant and perhaps a little cinnamonny (I know there's no cinnamon in it). The M&M provides more chocolate punch. I guess geometry would tell me that even if the mass of the Smartie is the same as an M&M it still has more shell by virtue of being less spherical.

As appearances go, they're both exceptionally pretty candies. Given a choice between the two, I prefer less shell and more chocolate. In reality I usually buy Almond M&Ms more often than the plain ones, but if someone puts a bowl in front of me, I can hardly resist. But I can see that there would be times that I'd crave the cookie-like taste of the Smarties.