Strawberry Hi-CHEW
Name: Hi-CHEW Strawberry
Brand: Morinaga
Place Purchased: Mitsuwa Marketplace (Little Tokyo, LA)
Price: $.99
Size: 2.0 oz
Calories per ounce: 115
Type: Taffy

One of the things I forgot to tell you about from my Little Tokyo excursion is Hi-CHEW. I'm guessing it's the Starburst of Japan. It's a fruit flavored taffy - white on the outside with a corresponding colored center to the flavor. I tried strawberry. It's very flavorful and has a good soft chew. However, because they're made with millet jelly, they have an odd sort of latexy chew to them. It takes some getting used to, but it's a nice texture.
Rating: 7 out of 10





4 Comments:
Is "millet" the mutton of the jelly world?
I remember these from a few years back as there was a huge Asian market close to my old house in Silicon Valley. I've never tried the Strawberry ones, but the Green Apple has always been a favorite of mine. Also, I absolutely adore your blog...I just love reading reviews of stuff.
Alex, thanks for reading!
I do need to get back to the Japanese market soon, I'd like to try the other flavors now. It really had a compelling texture, quite different than a starburst or mentos chew.
Yeah...I agree, the texture makes it unique on this one. When I first started chewing it, I almost thought it was gum! The other thing I like about them is the green apple flavoring. It's somewhat creamy and not too intense or chemical like that of a hard candy. I wish I had had the pleasure of eating more.
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